Every client asked, every review answered

Clio Manage does, through Reviewflowz: set a matter's status to Closed and the client is asked by text or email that evening, with no fee earner having to remember. The campaign picks where the request points, the office's Google profile, Trustpilot or a private survey, never the client's score, and only matters closing after you connect are enrolled, so switching it on cannot hit your back catalogue. Smokeball and PracticePanther trigger the same way when a case closes. Clio Manage connects in under 15 minutes: you create a developer application on your own Clio account and paste its two keys into Reviewflowz, no code. See review generation and the Clio Manage integration.

Yes, on the same account. The trigger is whatever closes in your system of record: a matter in Clio Manage, a policy issued or renewed in EZLynx, a loan closed in Encompass. Every office's Google profile lands in one feed, and a review that names the adviser or agent is credited to them. The financial services and insurance pages carry their own setup.

Google first, one profile per office, because it is where someone looking for a lawyer starts and the profile a closed-matter request should point at. Trustpilot shows up on branded searches, and in the UK ReviewSolicitors carries real weight with people comparing firms before they call one; connect all three and they land in one feed, each review tagged by practice area and office. If your firm is listed somewhere else, Avvo or VouchedFor, ask and it is live within two weeks or you get your money back. See review monitoring.

Yes, when every client gets the same ask. What gets a firm in trouble is gating: sending the happy clients to Google and the unhappy ones to a private form. Google's review policy forbids selectively asking for positive reviews, and the FTC's 2024 rule on consumer reviews targets suppressing negative ones. Reviewflowz sends every closed matter the same request, routes by campaign (conveyancing completions to Trustpilot, corporate clients to a private survey), never by the client's score, and shows you everything that comes back, including the reviews you would rather not read.

Three rules: never confirm the person is a client, never discuss the matter, and give the complaints route. A reply that says "I cannot discuss any individual matter here, but I would like to hear what happened" and ends with the complaints partner's direct line does all three, and it reads as careful rather than evasive. In Reviewflowz an agent trained on your past replies drafts it, a complaint waits in your queue for one click, and praise posts on Google and Trustpilot by itself. See the review autoresponder.

Yes. A campaign can point at a private survey instead of a public platform, so the ask still goes out when the matter closes and the answer stays inside the firm. The audience decides the route: conveyancing completions can go to Trustpilot while corporate clients get a private NPS survey your marketing team reads internally. Nothing from the private survey is published. See review generation.

They do reference work, not lead generation. Nobody picks a solicitor from a star rating: they ask someone, check that the firm is not a disaster, then call. So the reviews need to exist, be recent and sit on the page the prospect reads: a widget filtered to Family and five stars on the family law page refreshes itself as new reviews arrive, so the page shows this month's clients, not last year's. See review marketing.