Ask every client. Post nothing unread.

Yes, under conditions the SEC sets and your compliance officer applies. The SEC's announcement of the 2020 rule says it "prohibits the use of testimonials and endorsements in an advertisement, unless the adviser satisfies certain disclosure, oversight, and disqualification provisions", and its compliance guide adds that an adviser using them "must oversee compliance with the marketing rule". In Reviewflowz every new client gets the same request when their deal closes in Wealthbox, by email, or by text once your consent attestation is on file, with reminders that stop when they review, pointed at their office's Google profile, nothing offered for it and no routing by how happy they seem. See review generation.

The rule defines a testimonial as "any statement by a current client or investor in a private fund advised by the investment adviser" about "the client or investor's experience with the investment adviser or its supervised persons", and the compliance guide says the rule "applies to any investment adviser registered or required to be registered with the Commission". Whether a review sitting on Google becomes your advertisement turns on what you do with it: the adopting release attributes third-party information to the adviser that "explicitly or implicitly endorsed or approved the information after its publication (adoption)" or involved itself in preparing it. A state-registered adviser, a broker-dealer, a lender or an accountant answers to a different rulebook, and this page describes none of them. Your compliance officer decides what your firm's use of reviews is; the answers below describe the controls Reviewflowz gives.

That is the call your compliance officer makes for each reply, because the adopting release says an adviser "adopts" third-party information "when it explicitly or implicitly endorses or approves the information", and a reply that thanks a client for a 31% return reads like approval of the figure. The control is that no reply goes out unread: write into your agent's instructions what a reply never repeats (a number, a return, an outcome, advice), set the default reply rule to queue for a person and add no auto-reply rule, and every draft waits until someone submits it; afterwards the queue filters to what each teammate posted. The draft on this page thanks Gordon for writing and repeats none of his figure. See the review autoresponder.

Whether each reviewer is a client and whether they were paid (and, if paid, the compensation and any conflict), placed as prominently as the review itself. The compliance guide says advertisements "must clearly and prominently disclose whether the person giving the testimonial or endorsement" is a client and whether they are compensated, with additional disclosures "regarding compensation and conflicts of interest"; the adopting release says "the disclosures must be at least as prominent as the testimonial or endorsement"; and in December 2025 SEC staff reported advisers that brought client reviews "from third-party websites onto the advisers' websites without clearly and prominently disclosing that those testimonials and endorsements were provided by current or former clients", and disclosures given by hyperlink or "in a smaller or lighter font" that fell short. The Reviewflowz widget shows your Google reviews on your page; it does not carry a disclosure, so your compliance officer writes that line into the page beside it, in the page's own type, and decides its wording. See review marketing.

Not without making every review there the firm's own statement. The adopting release says comments posted by others stay theirs "so long as the adviser does not selectively delete or alter the comments or their presentation", but "if an adviser substantively modifies the presentation of comments posted by others by deleting or suppressing negative comments or prioritizing the display of positive comments, then we would attribute the comments to the adviser", and its footnote 48 adds that "an adviser could not have a policy to remove only negative comments about the adviser"; removing profanity, spam or unlawful content under written, objective criteria is treated differently. A Reviewflowz widget can take a minimum rating, so the choice is yours and your compliance officer's; the firm on this page sets none, which is why Renata's three stars sits beside the fives. See review marketing.

Treat it as a paid testimonial, with everything that brings. SEC staff's December 2025 alert names advisers that "provided compensation in the form of gift cards to clients to write reviews on third-party websites" without a basis to believe the paid-testimonial disclosures were met; the compliance guide requires a written agreement with a paid promoter unless the compensation is de minimis, "$1,000 or less, or the equivalent value in non-cash compensation" in twelve months, and the disclosure of whether the reviewer was compensated applies either way. Reviewflowz sends every client the same message with nothing attached to it, and the template is yours, so the words "every new client receives this note" can sit in it, as they do on this page. See review generation.

The compliance guide's line is that "investment advisers must make and keep copies of all advertisements they directly or indirectly disseminate", and your compliance officer decides what of your review activity that covers. Reviewflowz gives the file: filter to a date range and export every review with its reply beside it, reviewer, platform, office, rating, date and the adviser credited, in the columns you choose, as a CSV that opens in Excel, and the reply queue filters to what each teammate posted. The firm on this page runs one export a quarter for its advertising file; whether that file meets your books-and-records obligations is a question for your compliance officer, not a promise from us. See review exports.

Wealthbox, yes: when a deal closes, Reviewflowz sends that client the request using the contact details already in Wealthbox, every client gets the same link with no rating pre-screen, and a deal that never closes sends nothing. Redtail and Orion are not connected today, and this page will not pretend otherwise. Until they are, each adviser has a request link and QR code of their own, and requests still go out by email or text with the same reminders. See the Wealthbox integration and review generation.