Ask, credit, answer. Disclose nothing.

Requests at matter close, credit for every fee earner, replies that confirm no client.

  • Live in five minutes, no demo
  • A person reads every complaint
  • Paralegals credited, not just partners

They love how easy we've made it

Lydia

“The AI instantly got our greeting and sign-off correct and on-brand from our previous review responses, and 90% of the time is right on the mark with tone of voice and wording used.”

Lydia, Digital Marketer

JMW SolicitorsFull-service law firm in the UK

375 lawyers across 3 offices

JMW Solicitors

Google, Trustpilot and ReviewSolicitors in one dashboard

Connect your profiles in five minutes

Paste the link to each office’s Google profile, your Trustpilot page and your ReviewSolicitors page, and every past review imports, the unanswered ones included. Free for 14 days, no credit card, no demo.

A reply your complaints partner would sign

The agent, trained on replies your firm has posted, answers praise by itself on Google and Trustpilot and holds every complaint for a person, with a draft that confirms no client and repeats nothing about the matter. On ReviewSolicitors, a reply is a paste and a click.

Harwood Kerr Solicitors. Praise posts by itself on Google and Trustpilot: Carol's Google 5★ got the reply "Thank you, Carol. I'll let Sarah know.". Lorraine Tully's Google 1★ ("Harwood Kerr handled my divorce from Mark. Sarah Okafor told me I'd keep the house, then the judge gave him half. £9,400 in fees… Avoid.") waits for approval. Its draft, written from the firm's own replies, won't write "your divorce", "Mark", "£9,400" or "as our client": "Thank you for writing, Lorraine. We do not say in public whether anyone has been a client of the firm, and we cannot discuss any matter here. Please write to me at harwoodkerr.co.uk/complaints. – Helen Moss, Complaints Partner". It is approved and posts on Google. On ReviewSolicitors, a reply is a paste and a click.

Credit the paralegal, not only the partner

Reviewflowz reads the names in every review, a surname or a nickname, and credits each person the client thanked, the paralegal beside the solicitor. Credits show within hours, so a partner who asks why their name never comes up can read the answer.

Derek Fairbrother's 5-star Trustpilot review says “Mr Whitley and Libby kept me posted on every medical report.” Reviewflowz reads both names, the surname and the nickname, and within hours credits James Whitley, solicitor, and Elizabeth “Libby” Okoro, paralegal, one review each.

Credits by fee earner, ready for appraisals

Reviews credited per fee earner, with their five-star count, land in Excel on the schedule you set: one sheet for the managing partner before appraisals. Choose the columns, office, practice area or platform, and the same sheet arrives every month without anyone building it.

Choose your columns (office and practice area ticked, platform not), and on the 1st of every month the managing partner gets Appraisals.xlsx in Excel: reviews credited to each fee earner and their five-star count. James Whitley, London, Personal injury: 39 credited, 36 five-star; Sarah Okafor, Liverpool, Family: 38 credited, 35 five-star; Daniel Price, Leeds, Conveyancing: 33 credited, 32 five-star; Elizabeth Okoro, London, Personal injury: 7 credited, 7 five-star.

Each lawyer’s own reviews on their profile page

Give every lawyer’s profile page a widget that shows only the reviews credited to them, five stars, from Google and Trustpilot. It refreshes as new reviews land, so the page a prospect reads before calling is never a year old.

Your widget filter, reviews credited to Daniel Price, five stars only, from Google and Trustpilot, feeds the review widget on harwoodkerr.co.uk/people/daniel-price. Daniel Price's profile page, conveyancing associate, shows a new five star Google review from Joanne Pickering, "Daniel rang on exchange day and again on completion day.", which appeared on its own.

Ask every client, never about the matter

Close a matter in Clio Manage, Smokeball or PracticePanther and the client is asked by email or text, with reminders that stop the moment they review. The message names the fee earner, never the matter, and points at the office’s Google profile or Trustpilot.

When a matter is closed in Clio Manage, Smokeball or PracticePanther, the client gets an email or text: "Dennis, would you leave Ruth a review?" It names the solicitor, never the matter. Reminders stop once he reviews, and his five-star review lands on the office's Google profile (or Trustpilot).

Which office has an unanswered review

Each office’s Google profile, Trustpilot and ReviewSolicitors land in one feed, tagged by practice area. Filter to unanswered and see which profile owes a reply, on one screen instead of six logins.

All six review profiles on one screen: Google for the Manchester, Leeds, Liverpool and London offices, Trustpilot and ReviewSolicitors. With the Unanswered filter on, the other five fade back; ReviewSolicitors owes a reply. It is highlighted, with its waiting review open: Malcolm Rudd, 4 stars, "Probate took longer than we expected, but every call was returned the same day.", tagged Wills.

Works with the software you already run

Your case management system knows when a matter closes: connect Clio Manage, Smokeball, Filevine or PracticePanther and that is the moment the client is asked. Pick yours to see what Reviewflowz reads from it.

We connect with most software

Browse or search for your software

CRM, Booking, EHR, Accounting, Tours, Payment, etc

Didn’t find it? Let us know what you need

Join the companies and customers who love us

Questions law firms ask

A client’s review describes their own case. Will the reply repeat any of it?

No: the draft for a complaint confirms no one as a client and repeats nothing the review says, so when a one-star names the divorce, the house, the fees and the solicitor, the reply names none of them and gives the complaints route instead. That is the line the regulators draw: ABA Formal Opinion 496 holds that a negative review “is not a ‘controversy between the lawyer and the client’” that would let you disclose anything about the representation, and the SRA says you may respond “provided that you do not disclose confidential or privileged information”. The draft is written to the stricter reading, so it holds on either side of the Atlantic. See the review autoresponder.

Who reads a complaint reply before it posts, and can we make every reply wait for a partner?

A reply rule decides, and you write the rules: each one reads “if the location is X, the rating is Y, on platforms P”, ends in reply automatically, queue for a person or ignore, and the first match wins. The firm on this page sends anything under four stars to the queue, where the complaints partner reads the draft and approves it with one click, in Reviewflowz or in Slack, Teams or Zendesk if that is where she works. Set the default rule to the queue and add no auto-reply rule, and nothing posts without a person. Automatic replies only ever post on Google, Trustpilot, Facebook and the app stores; on ReviewSolicitors every reply is a paste and a click. See the review autoresponder.

What do we do about a one-star from someone who was never a client?

Say so, and no more. ABA Opinion 496 says a lawyer “may respond simply by stating that the person posting is not a client or former client”, and the SRA suggests a neutral line, “we have not been able to verify this review is from a genuine client”, plus a report to the website; both warn that if the poster turns out to be a relative or the other side of a real matter, even “that is not what happened” can disclose it. In Reviewflowz a tag rule reads every new review against your own list, so a review that says it never used the firm arrives tagged “Fake review”, in any language, and your rating rule keeps a one-star out of auto-reply and in the queue for the dispute. Neither Google nor Trustpilot promises to take it down. See review marketing.

Does the review request tell the client what their matter was, or ask them to describe it?

Neither. The message is your template, so it says what the one on this page says, “Your matter with us has now closed”, the fee earner’s name and one button; it never names the practice area or the matter, and it never asks the client for a sentence about it. It goes out when the matter closes in Clio Manage, Smokeball or PracticePanther, by email or text, with reminders that stop the moment the client reviews, and the client’s score never decides where they are sent. Nothing changes hands for it: ABA Model Rule 7.2(b) allows only “nominal gifts” that are “neither intended nor reasonably expected to be a form of compensation for recommending a lawyer’s services”, and the SRA’s own guidance on reviews is to give the client a link, not an incentive. See review generation.

Can a US law firm show a lawyer’s reviews on their own profile page, or is that a testimonial?

It is a testimonial in most states’ terms, and the rules differ, so check yours before the widget goes live. New York allows “testimonials or endorsements of clients, and of former clients” on a page that carries “Prior results do not guarantee a similar outcome” and, for a matter still pending, the client’s informed consent in writing; Florida’s Rule 4-7.13 bars a testimonial “written or drafted by the lawyer”, given “in exchange for” something of value, or missing “the disclaimer that the prospective client may not obtain the same or similar results”; the comment to ABA Model Rule 7.1 adds that a truthful account of results can still mislead if it creates “an unjustified expectation”. In England and Wales the SRA says you “can also use positive reviews and quotes on your website”, under the Code’s rule that publicity is “accurate and not misleading”. The widget shows each review as the client posted it on Google or Trustpilot, filtered to the lawyer credited and the rating floor you choose, and the disclaimer your rule requires sits on the page beside it. See review marketing.

Does connecting Clio Manage give Reviewflowz access to our matter files?

It reads four things: the matter’s status, its main contact, that contact’s email and phone, and the office, and it never writes to a matter. You open Integrations in Reviewflowz, are sent to Clio to authorise the connection and sent back, with no keys to copy; use a user who can see all matters, because a matter that user cannot see never sends a request. Only matters closing after you connect are enrolled, open and pending matters never send, and you can stop requests for a particular client, per contact. See the Clio Manage integration.

Is it safe for a law firm to let reputation management software answer reviews with AI?

Only with a test step and rules, which is how this works. The default agent builds each draft from replies your firm has already posted on the platform, matched by rating band first, so a one-star draft is built from your one-star replies and never from a five-star thank-you. Before anything posts, Test your agent runs it against the real reviews on your account, one after another, so you read what it would have said to last month’s complaint; a free trial includes 20 AI replies for exactly that. Every reply that did post automatically comes back to the queue marked unread, with a thumbs up or down that records what was off, so a partner can audit a month of replies in a sitting. See the review autoresponder.

Explore more industries