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Auto-send review requests when cases close in Smokeball
Review requests automatically send to clients when you mark cases as closed, reach settlements, or resolve matters in Smokeball. Configure once by selecting your trigger event (case closed, settlement reached, matter resolved) and preferred communication method (email, SMS, or WhatsApp). Every client gets contacted automatically from that point forward. No manual sending, no forgotten follow-ups, no missed opportunities. Your paralegal doesn't need to remember anything. The system detects Smokeball status changes and handles outreach instantly. Works across Google, Avvo, Martindale-Hubbell, and 200+ other review platforms.
Identify your best clients for referrals and testimonials
When clients leave 5-star reviews on Google or Avvo, that data flows directly into Smokeball and attaches to their matter record. Your paralegal instantly knows which clients are your biggest advocates without manually tracking review activity across multiple platforms. Use this intelligence strategically: ask happy clients for video testimonials, LinkedIn recommendations, or referrals to colleagues in their industry. The integration captures positive feedback from all 200+ monitored platforms, not just Google. Transform satisfied clients into active promoters of your practice while the positive experience is still fresh in their minds.
Track reviews by attorney without clients mentioning names
Reviews automatically attribute to the correct attorney or paralegal using Smokeball case data, eliminating the need for clients to mention staff names. This prevents Google from flagging and removing reviews that specifically call out employees. Since Reviewflowz knows which attorney handled each case through the Smokeball integration, attribution happens behind the scenes. Reviews read naturally while you still get detailed performance data for coaching, bonuses, and business development tracking. Generate leaderboards showing which attorneys collect the most reviews and maintain the highest conversion rates across different practice areas.
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Calculate review conversion rates using actual case volume
Review conversion rate equals reviews collected divided by cases completed, and this metric reveals true performance better than raw review counts. A firm with 200 reviews from 3,000 cases has a 6.7% conversion rate, while a competitor with 80 reviews from 500 cases achieves 16% and likely wins more business. Because Reviewflowz connects to Smokeball case data, it automatically calculates your conversion rate using actual case volume. See monthly reports like: 342 cases completed, 47 reviews collected, 13.7% conversion rate. Benchmark against the 7.5% average across Reviewflowz customers to identify improvement opportunities.
AI automatically replies to reviews across all platforms
AI generates professional replies to every review across Google, Avvo, Martindale-Hubbell, Yelp, and 200+ other platforms in your firm's brand voice. Review replies boost Google rankings, build trust with potential clients, and help retain unhappy clients before they escalate complaints. But attorneys and paralegals rarely have time to craft thoughtful responses to every piece of feedback. The AI learns your firm's tone and practice area focus to create appropriate responses. You can approve replies manually before publishing or let them go live automatically for efficiency. Consistent reply activity signals to search engines that you actively manage your online reputation.
FAQs
Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our team.
Which review platforms matter most for law firms using Smokeball?
Google Reviews dominates local search visibility, while legal-specific platforms like Avvo and Martindale-Hubbell provide industry credibility and domain authority that general review sites cannot match. Yelp and Facebook capture broader client searches beyond legal directories. These specialized legal platforms significantly impact how potential clients evaluate attorneys for personal injury, family law, estate planning, and corporate matters. Reviewflowz monitors all these critical platforms plus 200+ others through one dashboard, ensuring comprehensive coverage of the legal review ecosystem without manual platform checking.
How do I measure law firm review performance accurately?
Measure review conversion rate (reviews divided by total cases) rather than raw review counts to get accurate performance data. Because Reviewflowz integrates with Smokeball case management, it automatically calculates this rate using your actual case volume from closed matters, settlements, and completed transactions. This reveals whether you're truly outperforming competitors or just handling higher case volume. Track conversion rates by attorney, practice area, and time period to identify top performers and improvement opportunities across your firm.
How does Smokeball trigger automatic review requests?
Reviewflowz monitors Smokeball for specific trigger events you configure during setup: cases marked closed, settlements reached, matters resolved, or closings completed. When these status changes occur in Smokeball, the system automatically sends review requests to clients through your chosen channel (email, SMS, or WhatsApp). Configure triggers once by selecting relevant case status updates and communication preferences. From that point forward, every qualifying case automatically generates client outreach without manual intervention from attorneys or staff members.
Can law firms send review requests through WhatsApp?
Yes, Reviewflowz supports WhatsApp review requests alongside email and SMS options, with WhatsApp delivering nearly 98% open rates compared to roughly 20% for email. This makes WhatsApp extremely effective for getting client responses, especially for younger clients or international matters. WhatsApp requests trigger automatically from Smokeball case status changes just like email and SMS. Pricing varies by country, while email costs $5 per 1,000 messages and SMS costs $5 per 100 messages on pay-as-you-go basis.
How do I track which attorneys generate the most reviews?
Reviewflowz automatically attributes reviews to specific attorneys and paralegals by connecting to Smokeball case assignment data, eliminating the need for clients to mention staff names in reviews. This automatic attribution prevents Google from flagging and removing reviews that specifically mention employees. Generate detailed performance leaderboards and conversion rate reports for each attorney and paralegal without clients needing to remember or spell names correctly. Track performance across practice areas, time periods, and review platforms for coaching and incentive purposes.
How long does Smokeball integration setup take?
Smokeball integration takes under 15 minutes with no developer required. Connect your Smokeball account, select trigger events (case closed, settlement reached, matter resolved), choose communication channels (email, SMS, or WhatsApp), and you're live immediately. Your first automatic review request sends the same day when the next case closes or matter resolves in Smokeball. The integration requires standard API permissions that most legal administrators can handle without technical support or lengthy implementation timelines.
What do Smokeball review requests cost per case?
Email review requests cost $5 per 1,000 emails and SMS requests cost $5 per 100 SMS on pay-as-you-go pricing with no monthly minimums or contracts. For most law firms, this works out to pennies per review collected based on typical case volumes. WhatsApp pricing varies by country but often provides the highest response rates. With the average 7.5% conversion rate across Reviewflowz customers, you're paying roughly $0.67 per review collected via email or $3.75 per review via SMS.
