After the claim: asked, answered, credited

Requests after settled claims and renewals, replies discussing no policy, credit by office and agent.

  • Profiles live in five minutes
  • Never a request mid-claim
  • Complaints wait for a person

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Every office's reviews imported in five minutes

Add each office's Google Business Profile, your Facebook page, your Yelp listing and your BBB profile, and your past reviews import, answered and unanswered. Free for 14 days, no credit card, no demo call.

Ask when the claim settles, never during

Choose which EZLynx events ask: a settled claim and a completed renewal, not an issued policy. The claimant gets a text or email to their office's Google profile, follow-ups stop when they review, and an open claim is no event, so nobody is asked mid-claim.

The agency picks which EZLynx events ask for a review: a settled claim and a completed renewal, not an issued policy. When a claim settles, the claimant gets a text (a renewing policyholder gets an email) that opens their office's Google profile, here Lansing. Follow-ups stop once the review lands. An open claim is not an event, so nobody is asked mid-claim.

Know which reviews came from claims

Each office's Google profile, your Facebook page, Yelp and BBB land in one feed, with reviews tagged Claim, Renewal or New policy as they arrive. Filter to Claim and you read what claimants say about the agency, office by office.

All reviews from every office in one feed, filtered to the Claim tag. Each review is labelled with its profile and tagged by moment. Carla Ostheimer, 4 stars on Google, Grand Rapids, tagged Claim: "Six weeks start to finish, and Deshawn's office called every Friday with where it stood." Howard Lasko recommends the agency on its Facebook page, tagged Renewal: "Eddie found us a better rate at renewal without us asking." Simone Bakker, 5 stars on Yelp, Kalamazoo, tagged New policy: "Quoted, bound and on the road in one afternoon." Terrence Vogel, 2 stars on the Better Business Bureau, tagged Claim: "Three calls to find out my roof claim was still sitting with the carrier." More below from Google, Lansing.

Answer the claim complaint, discuss no policy

Your agent drafts each reply under your instructions: confirm no policy, name no carrier, repeat no figure, give the claims advocate's line. Anything under four stars waits in the queue until a person reads and submits it, and it then posts on Google.

Pembrook Hollis Insurance, the Grand Rapids office's Google profile. Brent Kaczmarek's Google 1★ review ("Hail took the roof in May. Pembrook Hollis sold me the policy and now the carrier says 'actual cash value' and knocks $6,200 of depreciation off a 12-year-old roof. Deshawn never said a word about that. $2,500 deductible on top. Find another agency.") matches the agency's reply rule "below 4★, queue for a person" and waits in the Reply Queue. The agent's draft confirms no policy, names no carrier and repeats no figure: "Brent, thank you for writing. We don't discuss anyone's policy or claim in public, so I won't go into it here, but I would like to go through what happened with you myself. Please call the Grand Rapids office on (616) 555-0147 and ask for me, or reply here with a good time and I'll call you. Marguerite Dowling, Claims Advocate, Pembrook Hollis Insurance." Kelsey Dunmore reads it and clicks Submit Reply, and it posts on Google, Grand Rapids.

Your claims advocate, credited by name

Every review that names someone, by first name or the nickname clients use, is credited to that person. Your claims advocate, account managers and producers rank on one board across every office.

Two 5-star Google reviews. Glenda Sorrell, Kalamazoo: "Marguerite called me before the adjuster did, every single time." Ray Pulaski, Lansing: "Eddie has looked after our policies for nine years and still answers his own phone." Reviewflowz credits each to the person named, quoting the words it matched: "Marguerite" to Marguerite Dowling, claims advocate for all offices, who moves from 23 to 24 reviews this quarter, and "Eddie", a nickname, to Eduardo Tamayo, account manager in Lansing, who moves from 17 to 18. One board across all offices, grouped by role: claims advocate; account managers Eduardo Tamayo and Lorna Whitcombe, Kalamazoo, 15; producers Travis Lindgren, Lansing, 9, and Deshawn Pruitt, Grand Rapids, 8.

Reviews by office and moment, every month

Build the table once: reviews and average rating per office, split by Claim, Renewal and New policy, and schedule it by email on the first of the month. The principal reads which office's claims rating moved without opening the app.

Built once by Kelsey, a monthly report emailed to Warren on the 1st of each month, covering the previous month: Reviews by office and moment · September. Reviews and average rating per office, by Claim, Renewal and New policy. Lansing: Claim 9 reviews, 4.3 average, Renewal 14 reviews, 4.8 average, New policy 6 reviews, 4.9 average; Grand Rapids: Claim 7 reviews, 3.9 average, Renewal 11 reviews, 4.7 average, New policy 5 reviews, 5.0 average; Kalamazoo: Claim 5 reviews, 4.4 average, Renewal 8 reviews, 4.9 average, New policy 4 reviews, 4.8 average. The Claim rating is the lowest in every office.

Claim reviews on your claims page

Put a widget on your claims page filtered to the tag Claim and four stars and up, across every office's Google profile, so a prospect reads what claimants say before they call. New reviews land on their own, so the page never goes stale.

Your widget filter: tag Claim, four stars and up, Google, all offices. It feeds the review widget on pembrookhollis.com/claims, the page "What to expect from a claim". A new five star Google review from Nadine Trumbull in Lansing, "Kitchen fire in March. Marguerite had the contractor’s estimate with the carrier inside a week.", appears on top by itself, above a five star review from Omar Haddad in Grand Rapids, "Deer hit, car totaled, Deshawn’s office had the payoff sorted in ten days.", beside a four star review from Beth Ann Collier in Kalamazoo, "Water heater claim paid in full. Took a few calls, but Lorna made every one of them."

Works with the software you already run

Your agency management system already records the settled claim and the completed renewal: connect EZLynx, AgencyZoom, QQCatalyst or Xanatek and pick which of those events sends the request. Choose yours below to see which events it sends.

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Questions agency owners ask

Does a review request go out while a claim is still open, or after a claim is denied?

A request goes out only on the events you pick in your agency management system, and an open claim is not one of them, so nobody is asked mid-claim. Pick Claim settled and Renewal completed in EZLynx and leave Policy issued unpicked: the day a water-damage claim settles, the claimant gets one text to that office's Google profile, and a client whose hail claim is still open gets nothing. There is no claim-status filter and no denied-claim rule in the product: what your system records as settled is what sends, so check how your system closes a denied claim before you pick that event. See review generation.

How do we answer a review that blames the agency for the carrier's claim decision?

Without discussing the policy, and nothing posts until a person submits it. Set one reply rule, anything below 4★ queued for a person, and write the agent's instructions once: never confirm a policy, name a carrier, repeat a figure or give a coverage opinion. When a one-star names the deductible, the depreciation and the producer, the draft repeats none of it and offers the claims advocate's direct line instead; a person reads it and clicks Submit Reply, which posts it on that office's Google profile once Google is connected. See review replies.

Can an insurance agency offer a policyholder anything for a Google review?

Reviewflowz offers nothing and attaches nothing: every claimant and every renewing policyholder gets the same text and the same link, with no rating pre-screen and no routing by sentiment. Rules on inducements in insurance advertising differ by state, so what you may offer is your state's question, not this page's. Google's terms ban paying for a review whatever its rating, Yelp forbids asking at all, and the help center's reading of US federal law is that an incentive is never tied to the rating you want. See review generation.

Does Reviewflowz connect to EZLynx, AgencyZoom, QQCatalyst or Xanatek, and what about Applied Epic or HawkSoft?

EZLynx, AgencyZoom, QQCatalyst and Xanatek, yes: each records a policy issued, a claim settled and a renewal completed (QQCatalyst adds a quote delivered), you pick which of those events sends the request, and the policyholder on that record gets it by text or email. A record that never reaches a picked event sends nothing, and past policyholders imported for reporting are never messaged. Applied Epic, HawkSoft and AMS360 are not connected today; until they are, each office has its own request link and an uploaded contact list goes out with the same reminders. See EZLynx, AgencyZoom, QQCatalyst and Xanatek.

Can a review be credited to the account manager when the client only wrote "Eddie"?

Yes. Attribution reads first names, last names, full names and the nicknames you add, tolerates a typo, and quotes the words it matched, so "Eddie" credits the account manager once you add the nickname, and the claims advocate's first name credits her whichever office the claimant used. The leaderboard, on Premium, ranks your claims advocate, account managers and producers on one board. See review attribution.

Which review sites matter for an insurance agency: Google, Facebook, Yelp or BBB?

Google first, one Business Profile per office: it is where a prospect checks an agency and where your request sends people. Facebook (Recommends, not stars), Yelp and BBB sit in the same feed, each review tagged by its moment, Claim, Renewal or New policy, so you read what claimants say across all four without opening four sites. Never send a request to Yelp, which forbids asking; a BBB or Facebook review arrives on its own, and Trustpilot matters for carriers more than for agencies. See review monitoring.

We have three offices. Does each office's review request land on its own Google profile?

Yes. EZLynx maps each office to its own Google profile, so a claimant served by one office is sent to that office's page, and on an account billed per location the request link carries the office as well. Every office's profile is in one feed, and the monthly report by email breaks reviews and average rating down by office and by moment (Claim, Renewal, New policy), one table on the first of the month. See review exports and reports.

Is Reviewflowz feedback software for insurance agents, or a public review platform?

Both, in that order of use. The request after a settled claim or a completed renewal sends the policyholder to the office's Google profile, and a private form collects what you want to hear about a claim without it going public. Set the form to offer everyone the same public link whatever they tell you: routing by score is the line not to cross. Feedback on each agent is the leaderboard, counting who gets named, by role. See review generation.

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