Google reviews to Qlik
Select one bad month and Qlik shows you which locations, which languages and which weeks it was actually made of. Reviewflowz publishes an OData v4 feed and Qlik’s own OData connector reads it, so there is nothing to install.
- Set up in under five minutes
- No demo required
Google reviews
selection
Three sites made March. The other thirteen averaged 4.68 in the same weeks, and nobody had built the report that would have said so.
They love how easy we've made it
10 000 Slack notifications

Online Pet Supplies Retailer
6000 reviews routed to Zendesk

European Bank
Monitoring 12 platforms

Marketing Software Company
100 000 reviews across 97 tours

Tour operator in Iceland
4500 locations monitored

Luggage Storage & Lockers
5000 AI replies generated

Sushi Restaurant Chain
Qlik has an OData connector. You paste one URL.
Reviewflowz publishes an OData v4 feed, and Qlik ships an OData connector: built into Qlik Cloud, and in the Qlik Web Connectors package for Qlik Sense and QlikView. Paste the service root, tick the tables, and use a token you create in Reviewflowz as the user name with a blank password. Reloads run on Qlik's own schedule. Nothing to install.
Nothing installed. Reviewflowz publishes the feed, Qlik reads it on your own reload schedule.
Select one bad month and see what made it
March came in at 4.11 across 612 Google reviews. Select March in Qlik and three of sixteen sites sit below 3.7 while the other thirteen averaged 4.68. Click the worst site and every field repaints: 51 reviews in Portuguese at 3.40, 33 in English at 2.20. Nobody built that view, and nobody had to ask for it first.
Grey rows are alternative. Same field, not selected.
White is possible. Dark grey is excluded, so it carries no count.
The site is not the problem. 33 English reviews at 2.20, against 51 Portuguese at 3.40.
Try it Free for 14 days
Your review history imports the moment you connect, so there is something to reply to from the first minute.
Six tables that associate on their keys
Six entity sets arrive: Reviews, ReviewProfiles, Locations, RatingsHistory, ReviewSummary and ReviewChanges. Reviews carries a ReviewProfileId and ReviewProfiles a LocationId, so a city selected in Locations reaches the rating, language, tags and text without a join. Rename each set's Id field as it loads and Qlik builds no synthetic key. ReviewChanges makes the reload incremental.
Locations takes the same line, Id as LocationId. Without it Qlik answers with a synthetic key. With it you have three associated sets rather than one flat export, so a city selected in Locations repaints every rating and profile on the sheet.
Volume tracks footfall, not a release schedule
Google review volume follows people through the door. In March, 265 of 612 reviews landed in the week of the 9th, when a marathon and a paid campaign put twice a normal week's footfall through the doors. That week averaged 3.60, the other three 4.50. The month did not get worse, one busy week did. The first load brings your history, so last March is there to compare.
Casa Verde, 16 locations, March 2026
Google reviews per week
Volume follows footfall, so no two weeks in a month are the same size.
The week that dragged March to 4.11 carried more than twice a normal week's footfall. Selecting it is how you see a hard fortnight instead of sixteen restaurants going wrong.
FAQs
How do Google reviews actually get into Qlik?
Through an OData v4 feed that Reviewflowz publishes. Qlik has its own OData connector: it is built into Qlik Cloud, and it ships in the Qlik Web Connectors package for client-managed Qlik Sense and QlikView. You create a connection in Reviewflowz and copy its feed URL, create an OData connection in Qlik and paste it, then authenticate with basic authentication using the token as the user name and a blank password. The entity sets then appear as tables you select. Nothing is installed on either side.
Which tables arrive?
Six. Reviews is one row per review with the rating, the review date, the location, the language, the tags, the reviewer, the title and the full text. Alongside it: ReviewProfiles (your listings, one per platform per site), Locations (name, city, country, coordinates), RatingsHistory (what the platform itself reported), ReviewSummary (a monthly rollup) and ReviewChanges (a stream of inserts, updates and deletes). Reviews associates to ReviewProfiles on ReviewProfileId, and ReviewProfiles to Locations on LocationId.
Does the app reload on its own?
On Qlik’s schedule, which is the one you already run for everything else. Reviewflowz does not push into Qlik and there is nothing to trigger from our side. For an incremental reload, ReviewChanges is the mechanism: keep the highest change id you loaded, page everything above it on the next run, and re-read the reviews it names. We do not claim Qlik folds a filter into the feed request the way Power Query does, because Qlik does not document that.
Do we need to write a load script?
A few lines, and they are the same few lines every time. Each entity set has its own field called Id, and Qlik associates tables on identically named fields, so you rename them as you load: Id as ReviewProfileId on ReviewProfiles, Id as LocationId on Locations. Leave them alone and Qlik will build a synthetic key across three unrelated Id fields, which is the classic way a Qlik model goes wrong. Renaming them is the whole of the work.
Which plan includes the BI feed?
The BI feed is a Premium feature and it is not part of the free trial, so budget for that rather than finding out on day three. Everything else works the way the trial suggests: you connect your Google Business Profile yourself and see your reviews in minutes.
Does the first load include our Google Business Profile history?
Yes. Connecting the listing loads its review history, so the trend line is full from the first reload rather than filling up over the next quarter. That matters more here than on most platforms, because Google review volume tracks footfall: without last year to select against, you cannot tell a bad month from a busy one.
Does this replace our review dashboard?
It is for a different job. Reviewflowz reporting answers the questions everyone asks every month. Qlik is where you go when one of those answers raises a question nobody planned for, and you want to follow it through location, language and week without stopping to ask for a report.
Do I need a demo to get started?
No. You connect your Google Business Profile and create the BI connection yourself, in under five minutes. If you get stuck, support is the people who build it.
Stop finding out about a bad March in April
Set up in under five minutes. No demo required.