Glassdoor reviews to Power BI
Glassdoor reviews are written by the people you employ and read by the people you want to employ. That makes employer brand a People number, and People numbers belong in the model next to headcount, not in a browser tab somebody remembers to open.
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Topics in Cons
67 reviews- Senior leadership, mentioned in the cons of 41% of reviews in the last 90 days.
- Job security, mentioned in the cons of 33% of reviews in the last 90 days.
- Workload, mentioned in the cons of 22% of reviews in the last 90 days.
- Pay and benefits, mentioned in the cons of 14% of reviews in the last 90 days.
Written by the people you employ. Read by the people you want to hire.
They love how easy we've made it
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Every other People number already has a home
Headcount, attrition and time to hire all land in your model. Employer brand stayed out because Glassdoor no longer supports API partnerships, leaving a hand-exported CSV or a scraper. Reviewflowz publishes your Glassdoor reviews as an ordinary table. Relate it to your People model's date table and the rating sits beside the month's leavers and open roles.
Reviews
Glassdoor reviews, from Reviewflowz
105 rows Same model, same months, so attrition and employer brand read on one page.
An OData feed, not a connector to build
Reviewflowz publishes an OData v4 feed that Power BI has read for years: Get data, OData feed, paste the URL, and authenticate with your token as the user name and a blank password. Tick your reviews, review profiles, ratings history and change stream. Incremental refresh works, because the review date is a datetimeoffset the feed filters on.
Navigator
OData v4
Larkfield, Glassdoor reviews
Basic rfz_bi_placeholder_0000 Power BI pulls the feed. Reviewflowz never pushes.
Try it Free for 14 days
Your review history imports the moment you connect, so there is something to reply to from the first minute.
Anonymous by design, so read it in aggregate
A Glassdoor review has no name, nobody to email and no case to close. It is a reading on a population: one two star review in August is noise, thirty one reviews in July against eight in May is a finding. Pros, cons and advice to management land as separate columns, and Reviewflowz extracts topics as reviews arrive.
The engineers I work with are the best I have had anywhere, and my own manager is honest about what she actually knows.
Nobody above director level has explained the plan. People find out their team is going from a calendar invite.
Say the plan out loud, including the parts you think we will not like. We are already assuming worse.
Nobody to reply to. Sixty seven of these since June.
The spike lands in the week nobody is looking
Glassdoor's own economists found review volume runs 44% higher in the week after a layoff, and ratings were still depressed a year later. That week your People team is running the layoff, not refreshing a review site. Count reviews by month and the spike is on the page the following Monday, next to the headcount change that caused it.
| Month | Reviews |
|---|---|
| January 2026 | 8 |
| February 2026 | 6 |
| March 2026 | 9 |
| April 2026 | 7 |
| May 2026 | 8 |
| June 2026 | 14 |
| July 2026 | 31 |
| August 2026 | 22 |
Glassdoor Economic Research: volume runs 44% higher the week after a layoff.
FAQs
Which Glassdoor fields land in Power BI?
One row per review, carrying the rating, the review date, the title, the pros, the cons, Glassdoor's advice to management, the language code, the link to the review and the topics Reviewflowz extracted from the text, alongside tables for your ratings history, your review profiles and a change stream. Glassdoor's six workplace factor ratings, culture and values, work life balance, senior management, compensation and benefits, career opportunities and diversity and inclusion, are not in the feed, so no measure here is built on them. Glassdoor calculates those separately from the overall rating on its own site in any case.
How do Glassdoor reviews actually get into Power BI?
Through an OData v4 feed that Reviewflowz publishes. You connect your Glassdoor profile, create a connection in Reviewflowz and copy its feed URL, then in Power BI choose Get data, OData feed and paste it. Authenticate with the token as the user name and a blank password. The navigator lists the tables and you load the ones you want. There is no custom connector to install and no Power Query M to write.
Can Reviewflowz post our replies to Glassdoor?
No, and no tool can. Glassdoor has no API for posting an employer response, so a response is always something a person publishes in the Glassdoor Employer Center, which needs a free Employer Account and shows publicly with the date and the job title of whoever posted it. Reviewflowz drafts the reply and links you straight there. It is worth doing: in Glassdoor's own survey, 80% of job seekers who read reviews said their view of a company improved after seeing an employer respond. One thing to know before you build a report around it, though: Glassdoor employer responses are not in the feed, so response rate is not a measure you can put on this dashboard.
Does the first load include our Glassdoor history?
Yes. Connecting your Glassdoor profile loads its review history across all seven languages Reviewflowz pulls, so the trend line is full from the first refresh rather than filling up over the next quarter. After that the feed carries what changed.
Does the report refresh on its own?
Yes. Power BI's scheduled refresh pulls from the feed on whatever cadence you set, and incremental refresh works too, because the review date is a datetimeoffset the feed can filter on. Nobody re-runs an export and nobody remembers to.
Which plan includes the BI feed?
The BI feed is a Premium feature and it is not part of the free trial, so budget for that rather than discovering it on day three. Everything else works the way the trial suggests: you connect your Glassdoor profile yourself and see your reviews in minutes.
Do I need a demo to get started?
No. You connect your Glassdoor profile and create the BI connection yourself, in under five minutes. If you get stuck, support is the people who build it.
Put employer brand on the dashboard People already opens
Set up in under five minutes. No demo required.