Capterra reviews to Google Sheets
One row per Capterra review, with the score, the date, the pros, the cons and the reviewer's company size. New reviews arrive at the top of the tab on their own, every half hour.
Set up in under five minutes • No demo required
Meridian · Capterra reviews
Synced 8 min ago
| Row | J | H | F | G | S |
|---|---|---|---|---|---|
| 1 | Review Date | Score | Pros | Cons | Company Size |
| 2 | 2026-09-07 | 4.0 | Quick to set up. | Bulk import fails. | 11-50 employees |
| 3 | 2026-09-07 | 2.0 | Solid reporting. | Approvals cap out. | 201-500 employees |
| 4 | 2026-09-07 | 5.0 | Fast support. | Nothing yet. | 2-10 employees |
| 5 | 2026-09-07 | 4.0 | Easy to learn. | Mobile app lags. | 51-200 employees |
| 6 | 2026-09-06 | 1.0 | The core works. | Blunt permissions. | 501-1,000 employees |
| 7 | 2026-09-05 | 5.0 | Good value. | Docs are thin. | 2-10 employees |
Your Capterra rating is a twelve-month window
The number on your profile is a lifetime average. The number Capterra ranks you on is not: the ratings half of a category Shortlist score reads the last twelve months, normalised for how recent the reviews are and how many there are. So a 4.7 built on a review drive two years ago can sit there looking healthy while the twelve-month figure underneath it has already slid to 4.3.
A date column makes that window visible. One AVERAGEIFS over the last 365 days, in the cell beside the all-time average, and the gap between the two is the slide nobody on the team could see. You find out in a tab you already open, rather than when the badge fails to renew and a competitor's does not.
Set the formula once and leave it. Rows keep arriving every half hour, the window keeps rolling forward, and the cell is right whenever anyone looks at it. No monthly ritual, no export to refresh, no version of the number that is three weeks old in somebody's deck.
Meridian Rating, two ways
=AVERAGE(H2:H)
=AVERAGEIFS(H2:H, J2:J, ">="&TODAY()-365)
The score, cut by who left it
A Capterra reviewer states a company size band, and it lands in its own column on every row. So a dip in the score has a shape. The 11 to 50 employee rows are fine, the 201 to 500 rows are not, and the cons in those rows keep circling the same thing.
That is the difference between "the rating dropped" and "accounts over two hundred people cannot get an approval chain past two steps", and only the second one can be handed to somebody with a fix. Pivot on the size column, average the score, count the rows, and the segment dragging you down is one line of the pivot with the reason two clicks away.
Capterra's four sub-ratings for ease of use, customer service, features and value stay on the profile page: Reviewflowz syncs the overall score, not those. What the sheet adds instead is the cut the profile page will not give you, which is the score by the kind of company that left it, month by month, on the reviews you already have.
Meridian · Capterra reviews
Pivot on column S | Reviewer Company Size | Reviews | Avg score |
|---|---|---|
| 2-10 employees | 31 | 4.8 |
| 11-50 employees | 44 | 4.7 |
| 51-200 employees | 38 | 4.6 |
| 201-500 employees | 22 | 3.9 |
| 501-1,000 employees | 9 | 4.1 |
=AVERAGEIFS(H2:H, S2:S, "201-500 employees")
22 reviews, and 14 of the cons mention approval chains.
The cons are a column of their own
Capterra asks for pros and cons in separate boxes, so the sheet has one column that is nothing but complaints. Filter column G to non-empty, sort it, read down. No highlighting a PDF, no scrolling past the praise to reach the sentence that actually tells you something, no waiting for it to turn up summarised in somebody's deck.
Every con arrives with the rest of its row: the score that came with it, the date, the company size band. So a complaint is never floating context, it is a segment and a month. Three of them in a fortnight from accounts of the same size is a release note, not a mood, and the sheet is where the three of them end up next to each other.
It is the shortest route from a review platform to a roadmap conversation, and it runs on the reviews you already have rather than on the ones you are hoping to collect. The pros column sits right beside it, and that one is for whoever writes your sales pages: the same reviewers, saying in their own words what they would defend.
Meridian · Capterra reviews
Cons is not empty · 62 of 144
Approval chains stop at two steps. Our finance sign-off is three, so half our workflows live outside the tool.
2.0 201-500 employees
Permissions are per workspace, not per team. Admins end up seeing budgets they should not see.
2.0 501-1,000 employees
No way to route an approval to a group. One named person leaves and the queue just stops.
3.0 201-500 employees
CSV import chokes on anything over five thousand rows and gives you no line number to go and look at.
3.0 11-50 employees
Capterra reviews arrive in bursts
Most Capterra reviews are asked for. A drive produces a cluster of rows inside a fortnight, then months with almost nothing, and a listing that looks dormant from the outside is usually just between campaigns. A monthly count in the sheet makes that obvious, so a quiet month stops being a scare and a spike gets read for what it is: a campaign, a launch, or a week when something broke.
The count is also the other half of your Shortlist position. Beside the ratings score, Capterra weighs how many reviews a product collected in the past twenty-four months and how recently. The sheet is where you watch that window fill up or empty out, months before it shows in where you sit on the category page, and long before anyone outside the company can see it.
Chart it, or leave the count in a cell. Either way it is computed from rows that are already in the tab, so nobody maintains it, nobody forgets it in a busy week, and it never disagrees with the review list it came from.
Meridian · Capterra reviews
Count on column J Reviews in the last 24 months
73
=COUNTIFS(J2:J, ">="&TODAY()-730) March and September were review drives. The ten months between them are what the listing looks like from outside.
A sync, not an export
Connect your Capterra listing, pick Google Sheets as the destination, and Reviewflowz writes the tab from then on. Every thirty minutes new reviews are inserted at the top under the header, and a review that changes is updated in place rather than added twice. Nobody re-runs anything on a Monday morning, and nobody has to remember that it is Monday.
The 28 columns are the same on every run, so the formulas, the pivots, the charts and the Looker Studio report you point at the sheet keep pointing at the right cells. Build the rollup once and it keeps producing itself for as long as the flow is on, whoever happens to open the tab.
On a paid plan, one click seeds the sheet with your past Capterra reviews, so the twelve-month formula and the company-size pivot have something to work on the same afternoon. On the free trial the tab fills from new reviews as they arrive, and the history loads when you subscribe.
Reviews
Every 30 minutes
Nothing new on the listing. The tab is left alone.
Inserted. Two new Capterra reviews written at the top, under the header. Everything below shifts down.
A2:AB3Updated in place. A reviewer edited their cons. The row already in the tab is rewritten, not added again.
A47:AB47Inserted. One new Capterra review at the top. Your formulas below have already taken it in.
A2:AB2Same 28 columns on every run, so your formulas keep pointing at the right cells. On a paid plan, one click seeds the tab with your past Capterra reviews.
Put your Capterra reviews in a sheet this afternoon
Set up in under five minutes. No demo required.
Is this a one-off export or a live sync?
A live sync. Reviewflowz writes to the tab every thirty minutes: new Capterra reviews are inserted at the top under the header, and a review that changes is updated in place rather than duplicated. Nobody re-runs an export, and the sheet is right when you open it.
Does the sheet load our existing Capterra reviews?
On a paid plan, yes: one click seeds the tab with the Capterra reviews Reviewflowz holds for the listing, so the trend line is full from day one rather than in three months. On the free trial that seed is locked, and the sheet fills from new reviews as they arrive.
Which columns does the sheet have?
One row per review, and the same 28 columns on every run. A Capterra row fills the title, the overall text, the pros, the cons, the score, the link, the review date, the language, the reviewer's name, the company size band, the tags and the listing it came from. The header is fixed, which is what keeps your formulas pointing at the right cells.
Every platform writes into that same header, so a few columns stay empty on a Capterra row: app version, photos, and the reviewer's job title and industry among them. Capterra's four sub-ratings (ease of use, customer service, features, value for money) are not synced either. The row carries the overall score.
Can I choose which reviews reach the sheet?
On three things: which listings feed the flow, the score (at least, at most, or exactly a value), and whether the review has text in it. There is no keyword or language filter on a Capterra sync, so a one-star tab is a score filter rather than a search.
Can other review sites land in the same sheet?
Yes. One flow can read several listings, so your G2 or Trustpilot reviews arrive in the same tab with the same 28 columns and a Platform column to filter on. The pivot you built for Capterra reviews keeps working, and the platform becomes one more thing to slice by.
Do I need a demo to get started?
No. You connect your Capterra listing and pick Google Sheets yourself, in under five minutes. 14 day free trial, no credit card.