Capterra reviews to Google Sheets
One row per Capterra review, with the score, the date, the pros, the cons and the reviewer's company size. New reviews arrive at the top of the tab on their own, every half hour.
- Set up in under five minutes
- No demo required
| Row | J | H | F | G | S |
|---|---|---|---|---|---|
| 1 | Review Date | Score | Pros | Cons | Company Size |
| 2 | 2026-09-07 | 4.0 | Quick to set up. | Bulk import fails. | 11-50 employees |
| 3 | 2026-09-07 | 2.0 | Solid reporting. | Approvals cap out. | 201-500 employees |
| 4 | 2026-09-07 | 5.0 | Fast support. | Nothing yet. | 2-10 employees |
| 5 | 2026-09-07 | 4.0 | Easy to learn. | Mobile app lags. | 51-200 employees |
| 6 | 2026-09-06 | 1.0 | The core works. | Blunt permissions. | 501-1,000 employees |
| 7 | 2026-09-05 | 5.0 | Good value. | Docs are thin. | 2-10 employees |
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A sync, not an export
Connect your Capterra listing, pick Google Sheets, and Reviewflowz writes the tab from then on. Every thirty minutes new reviews go in at the top, and a changed review updates in place instead of appearing twice. The 28 columns are the same on every run, so your formulas, pivots and charts keep pointing at the right cells. On a paid plan, one click loads your past reviews.
Nothing new on the listing. The tab is left alone.
Inserted. Two new Capterra reviews written at the top, under the header. Everything below shifts down.
A2:AB3Updated in place. A reviewer edited their cons. The row already in the tab is rewritten, not added again.
A47:AB47Inserted. One new Capterra review at the top. Your formulas below have already taken it in.
A2:AB2Same 28 columns on every run, so your formulas keep pointing at the right cells. On a paid plan, one click seeds the tab with your past Capterra reviews.
Your Capterra rating is a twelve-month window
Your profile shows a lifetime average, but the ratings half of a Capterra Shortlist score reads the last twelve months. A 4.7 built on a review drive two years ago can hide a twelve-month figure that has slid to 4.3. One AVERAGEIFS over the last 365 days, beside the all-time average, shows the gap. Rows keep arriving, so the cell stays right.
=AVERAGE(H2:H)
=AVERAGEIFS(H2:H, J2:J, ">="&TODAY()-365)
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Your review history imports the moment you connect, so there is something to reply to from the first minute.
The score, cut by who left it
Every Capterra reviewer states a company size band, and it lands in its own column. Pivot on size, average the score, and a dip gets a shape: the 11 to 50 employee rows are fine, the 201 to 500 rows are not. That turns “the rating dropped” into “accounts over two hundred people cannot get an approval chain past two steps”, which somebody can fix.
| Reviewer Company Size | Reviews | Avg score |
|---|---|---|
| 2-10 employees | 31 | 4.8 |
| 11-50 employees | 44 | 4.7 |
| 51-200 employees | 38 | 4.6 |
| 201-500 employees | 22 | 3.9 |
| 501-1,000 employees | 9 | 4.1 |
=AVERAGEIFS(H2:H, S2:S, "201-500 employees")
22 reviews, and 14 of the cons mention approval chains.
The cons are a column of their own
Capterra asks for pros and cons in separate boxes, so the sheet has one column that is nothing but complaints. Filter it to non-empty and read down. Each con keeps its score, date and company size band, so three complaints in a fortnight from accounts of the same size read as a release note. The pros column beside it is for whoever writes your sales pages.
Approval chains stop at two steps. Our finance sign-off is three, so half our workflows live outside the tool.
2.0 201-500 employees
Permissions are per workspace, not per team. Admins end up seeing budgets they should not see.
2.0 501-1,000 employees
No way to route an approval to a group. One named person leaves and the queue just stops.
3.0 201-500 employees
CSV import chokes on anything over five thousand rows and gives you no line number to go and look at.
3.0 11-50 employees
FAQs
Is this a one-off export or a live sync?
A live sync. Reviewflowz writes to the tab every thirty minutes: new Capterra reviews are inserted at the top under the header, and a review that changes is updated in place rather than duplicated. Nobody re-runs an export, and the sheet is right when you open it.
Does the sheet load our existing Capterra reviews?
On a paid plan, yes: one click seeds the tab with the Capterra reviews Reviewflowz holds for the listing, so the trend line is full from day one rather than in three months. On the free trial that seed is locked, and the sheet fills from new reviews as they arrive.
Which columns does the sheet have?
One row per review, and the same 28 columns on every run. A Capterra row fills the title, the overall text, the pros, the cons, the score, the link, the review date, the language, the reviewer's name, the company size band, the tags and the listing it came from. The header is fixed, which is what keeps your formulas pointing at the right cells.
Every platform writes into that same header, so a few columns stay empty on a Capterra row: app version, photos, and the reviewer's job title and industry among them. Capterra's four sub-ratings (ease of use, customer service, features, value for money) are not synced either. The row carries the overall score.
Can I choose which reviews reach the sheet?
On three things: which listings feed the flow, the score (at least, at most, or exactly a value), and whether the review has text in it. There is no keyword or language filter on a Capterra sync, so a one-star tab is a score filter rather than a search.
Can other review sites land in the same sheet?
Yes. One flow can read several listings, so your G2 or Trustpilot reviews arrive in the same tab with the same 28 columns and a Platform column to filter on. The pivot you built for Capterra reviews keeps working, and the platform becomes one more thing to slice by.
Do I need a demo to get started?
No. You connect your Capterra listing and pick Google Sheets yourself, in under five minutes. 14 day free trial, no credit card.
Put your Capterra reviews in a sheet this afternoon
Set up in under five minutes. No demo required.