Review Management Software for Vagaro Salons, Spas and Studios
Vagaro collects reviews and publishes them on vagaro.com. Reviewflowz fires the request at checkout and points it at Google, where people choosing a salon actually look.
They love how easy we've made it
The request fires at checkout, because Vagaro has no completed status
Vagaro appointments never reach a completed state. They stay Confirmed after the service is done, so any instruction to send a request "when the appointment is marked complete" leaves you hunting for a setting Vagaro does not have. Reviewflowz listens for the transaction instead. A checkout is the real end of a Vagaro visit: the client pays on the way out, the rebook prompt comes up on the same screen, and the cart already carries the service, the retail and the tip. When that transaction lands, the request goes to the client's phone or inbox once they have left the chair, not while your stylist stands there watching them type. Across Reviewflowz customers, automated requests average a 7.5% review conversion rate. Deposits, prepaid packages and memberships are the exception worth knowing about, because on those the money moved before the service did. See how the Vagaro connection works.
Vagaro publishes your reviews on vagaro.com, where no searcher will see them
Vagaro's own help centre calls it "an official review site for Salons, Spas, and Gyms, as Yelp is for restaurants". It prompts your client automatically when the service is done, collects a business review and a separate employee review, and publishes the answer on your vagaro.com listing. The only outbound share on that flow is Facebook. Across the six review articles Vagaro publishes, Google is not mentioned once. That is a review programme built for Vagaro's own marketplace, not for the map result a client checks before booking a colour. Reviewflowz takes the same moment and sends it to Google, Yelp or Facebook instead, then tracks what lands there against the visit that earned it.
See what is actually moving your rating
Connect one location and look at your own data. About five minutes, and your review history comes with it.
Vagaro knows which stylist did the work. It just will not show you.
Vagaro splits the client's answer into a business review and an employee review, then emails the employee review to the Account Owner and, in its own words, "No other employee receives it". The Review Management report filters by rating, by photos, by whether you replied, and by nothing else. There is no per-stylist view anywhere in it. Reviewflowz reads the name out of the review itself, with AI that handles nicknames, misspellings and reversed names, and ranks your team by review count and average rating for the period. When a client writes that Ashley was great and you employ two Ashleys, Reviewflowz credits both at 95% certainty and drops the review into a validation queue for you to settle in one click. Podium's own developer documentation admits its attribution fails "when two users have the same first name". Guessing is the part we refuse to do. The credit is read out of the review text rather than the Vagaro transaction, so it lands when the client names someone, and a review that names nobody stays with the location. Nothing is ever written back into Vagaro. Attribution and the leaderboard are on the Premium plan.
Measure reviews against visits, not against last month total
A review count with no denominator tells you nothing. Sixty reviews from 900 checkouts is 6.7%. Three hundred reviews from 30,000 checkouts is 1%, and it looks five times better on the wall. Because Reviewflowz reads your Vagaro transactions, that denominator is real rather than estimated. The integration card shows requests sent, links clicked and reviews matched for the period, with the click rate behind the clicks and the match rate behind the matches, each against the period before. So when the numbers fall you can see which of the three broke: the requests stopped going out, the clients stopped clicking, or the clicks stopped becoming reviews. Those are three different problems with three different fixes, and a total review count hides all of them.
Replies you can read before you let them publish
Every review that arrives gets a draft in your voice, on Google, Yelp, Facebook and everywhere else Reviewflowz watches. You write the agent's brief and signature once, then test it against reviews you have already received and read what it would have written before anything goes live. Rules decide what happens next: five stars publish on their own, anything under three waits for a human, and each rule names the agent that answers it. Agents are versioned, so a reply you disagree with points back at the version that wrote it rather than at a black box. Replying is included on every plan.
Start replying today
Your review history imports the moment you connect, so there is something to reply to from the first minute.
FAQs
How are review requests triggered from Vagaro?
On the transaction, which in practice means checkout. Vagaro appointments have no completed status at all: a booking stays Confirmed after the service is finished, so there is nothing to listen for on the appointment itself. The checkout is the reliable signal that the visit happened, because the client pays on the way out. Two cases behave differently and are worth planning for. Deposits and full prepayment take the money before the service, and packages and memberships are bought once then redeemed later. Vagaro also ships a Missed Checkouts report, which is fair warning that a busy front desk sometimes skips the step. Connecting Vagaro to Reviewflowz walks through the setup.
What does it actually take to connect Vagaro?
On our side, minutes, and no developer. Reviewflowz hands you a webhook URL and you paste it into Vagaro under Settings, All Settings, Developers, APIs and Webhooks. The first delivery is shown back to you as proof the URL is wired up, and nothing is enrolled until you confirm. The wait is on Vagaro's side, not ours: Vagaro gates webhook and API access behind a paid plan, Vagaro card processing and a manual approval that takes up to five business days, then charges $10 a month for it with 5,000 API calls included. Adding your Vagaro API credentials is optional and does two things: it resolves clients who are not yet in our cache, and it runs a one-off 90-day backfill of contacts and past visits.
Will connecting Vagaro message my existing clients?
No. Requests only go out for transactions that happen after you connect and confirm. The 90-day backfill, if you add API credentials, imports contacts and past visits so older reviews can be credited to the visit that earned them, and it never sends an invitation to anyone. If a long-standing client checks out and we have never seen a customer event for them, Reviewflowz records that visit as an unresolved miss rather than guessing at an address to message.
Which review platforms should a salon actually care about?
Google first, because it is what someone types when they want balayage near them and it is what shows on the map. Then Yelp and Facebook, which still carry weight for salons and spas in most US markets. Your vagaro.com listing reaches people who are already inside Vagaro, which is a smaller and later audience than the one you are trying to win. Reviewflowz monitors those alongside 200+ other review platforms in one dashboard, so a review you never asked for still reaches you the same way.
Can I see which stylist earned each review?
Yes, on the Premium plan. Reviewflowz reads staff names out of the review text with AI that handles nicknames, misspellings and reversed names, then ranks your team by review count and average rating for the period. Where a first name is ambiguous, because two people on your roster answer to it, the review is credited to both at 95% certainty and lands in a validation queue for you to resolve, rather than being assigned to whoever the model liked best. One thing to be straight about: this reads the review text, not the Vagaro transaction, so the stylist has to be named for the credit to land. A review that names nobody stays with the location. Either way Reviewflowz writes nothing back into Vagaro.
What does Reviewflowz cost?
$70 per location per month billed annually, or $80 month to month with no commitment of any sort. That is the Premium plan, which is the one carrying review attribution to team members and the leaderboard. Requests are pay as you go on top: $5 per 1,000 emails and $5 per 100 SMS with no monthly minimum, and WhatsApp invitations billed by Meta directly on your Meta business account. Vagaro's own $10 a month API fee is paid to Vagaro, not to us. For contrast on the review side, Podium lists Core at $399 and Pro at $599 a month on a twelve month minimum paid annually in advance, and Birdeye publishes no price at all, wants ninety days notice before you may leave, and adds an 8% innovation fee on renewal.
Does Reviewflowz send review requests over WhatsApp?
Yes, alongside email and SMS, and the trigger is the same Vagaro checkout. WhatsApp invitations are billed by Meta directly on your Meta business account rather than through us, so the rate depends on the country you are messaging. Most salons start on email because it costs almost nothing, add SMS for the clients who never open email, and use WhatsApp in markets where it is simply how people message a business.