Review Management Software for Bókun tour operators
Bókun is a Tripadvisor company, and the reviews it helps you collect land on Tripadvisor and Viator. Reviewflowz asks your guest for a Google review after the tour is done, and credits it to the guide who ran it.
They love how easy we've made it
Requests that go out after the tour, not after the booking
Bókun has no tour-completed event and no completed status: a booking stays Confirmed whether the guest turned up or not. So Reviewflowz works from the tour itself. The request goes out once the experience is done, not when the booking was made, which means a guest who books in March for a July departure is asked in July. Cancelled and rebooked bookings are excluded. Only tours taking place on or after the day you connect are ever enrolled, so connecting can never blast your back catalogue. Pick email at $5 per 1,000, SMS at $5 per 100, or WhatsApp. Across all Reviewflowz customers this converts at 7.5% on average.
Every review Bókun helps you collect ends up on Tripadvisor
Bókun is owned by Tripadvisor, and that shows in where your reviews land. Viator's own operator documentation lists three ways to collect a review: the Viator request email, the Request Reviews tool in your Management Center, and the website widget. The first appears on Viator only. The other two land on your Tripadvisor product page or listing page, and both make the guest sign into or create a Tripadvisor account first. Bókun's own automated message follows the same logic: its documentation suggests you ask whether the customer wants to rate you on Tripadvisor, Viator or Expedia. Google is not on that list. Keep those reviews, they still sell tours. But a traveller planning a day out types what they want into Google, on a phone, in a city they do not know, and gets a map with three businesses on it. Your Tripadvisor rating does not put you on that map.
See what is actually moving your rating
Connect one location and look at your own data. About five minutes, and your review history comes with it.
Every review lands on the guide who ran the tour
Nothing is written back into Bókun. The review is matched to the booking and to the guide assigned to it, inside Reviewflowz, and it lands on a leaderboard with a conversion rate per guide. Attribution comes off the booking record, not out of the review text, so nobody has to coach a guest into typing a name. That matters more here than anywhere else we connect: guests do not remember your company, they remember Marco, and they spell it however it sounded to them. When a guest does name someone, the match is made by a model rather than by string comparison. A review written in Portuguese, Japanese or Greek still resolves. So does a phonetic spelling, a nickname, or a reversed name order. A review that says nothing but "our guide was amazing" is still credited, because the link is the booking rather than the words. Two guides on one departure, both credited. Genuinely ambiguous, it waits for a person rather than crediting the wrong guide.
Conversion rate per guide and per experience, not review counts
Review conversion rate is reviews collected divided by tours completed, and it is the only number that compares two operators honestly. 300 reviews from 3,000 departures is 10%, and it beats 500 reviews from 8,000 departures at 6.25%. Reviewflowz computes it from your Bókun booking data and lets you filter by guide, by experience and by date range, so you can see which departures earn reviews and which do not. Operators in this trade already reward guides for reviews that mention them by name, usually a tip share or a monthly leaderboard. That only works if the counting is right, and counting by hand across four alphabets is not counting.
AI replies across Tripadvisor, Viator, GetYourGuide, Klook and Google Maps
Every review answered in your voice, from one place, instead of signing into five extranets to write five replies. Reviewflowz watches Tripadvisor, Viator, GetYourGuide, Klook and Google Maps alongside 200+ other review sites. The AI learns your voice from your own past replies and remembers what you have already said to a repeat guest, and you can backtest it against reviews you have already answered before you let it near a live one. Approve each reply, or let it publish on the platforms you trust.
Start replying today
Your review history imports the moment you connect, so there is something to reply to from the first minute.
FAQs
Which review platforms matter most for Bókun tour operators?
Google Maps first. It is what a traveller sees when they search for something to do in a city they do not know, and Tripadvisor cannot compete for that slot on your behalf. Then Tripadvisor, Viator, GetYourGuide and Klook, which are where travellers research and book. Because Bókun is a Tripadvisor company, your Tripadvisor and Viator reviews already accumulate on their own. The gap is Google, and that is the one Reviewflowz is pointed at. Every guest is sent to the listing for the experience they actually took.
How do I measure tour operator review performance correctly?
By conversion rate, not by review count: reviews collected divided by tours completed. Reviewflowz calculates it from your Bókun bookings, per guide, per experience and per month, without a spreadsheet. 60 reviews from 500 departures is 12%, and it is a better operation than 200 reviews from 5,000 departures at 4%. Across all Reviewflowz customers the average is 7.5%. Without your departure volume, a review count tells you nothing at all.
When does Reviewflowz decide to ask a Bókun guest for a review?
The tour happening, not the booking being made. Bókun has no tour-completed event, and a booking stays Confirmed whether the guest showed up or not, so Reviewflowz works from the tour itself and enrols the guest once the experience is done. A guest who books in March for a July departure is asked in July. Cancelled and rebooked bookings are excluded, and only tours taking place on or after the day you connect are enrolled, so nothing is ever sent to your back catalogue. Full detail in how to get Google reviews from completed Bókun tours.
How does setup work, and how long does it take?
Two short steps for you, with our work in between. You open the Bókun card in Reviewflowz and give us your Bókun subdomain. We then build a custom Bókun app linked permanently to your business, because a Bókun app belongs to exactly one operator and cannot be shared. When the card says waiting for install, the last step is yours: open the app in your own Bókun extranet and grant the permissions, which takes a minute. The build in the middle is ours, so unlike our other integrations this one is not a same-hour self-serve connection. The app is listed as free to install and never appears on your Bókun invoice.
Can I send review requests over WhatsApp?
Yes. WhatsApp is one of the three channels, alongside email and SMS, on the same trigger. It is worth using in this trade because your guests are travelling and are not sitting in an inbox. Email is $5 per 1,000 and SMS is $5 per 100, both metered on top of your plan. WhatsApp pricing varies by country.
My guests book several different experiences. Do they get the right link?
Yes, and this is set up with you when you connect. A guest has to review the experience they actually took, which for most operators means more than one listing. Reviewflowz creates a segment for each of your Bókun experiences automatically, so there are two shapes to choose from: one campaign per experience, each pointing at that experience's listing, or a single campaign that routes each guest by the experience on their booking. Operators with a handful of tours usually take the first, operators with a long catalogue take the second. Either way it is configuration, not building.
What does it cost next to Bókun's own tools and the all-in-ones?
$70 per location per month billed annually, or $80 month to month with no commitment of any sort. Messaging is metered on top at $5 per 1,000 emails and $5 per 100 SMS. No setup fee, no contract, no notice period, and the 14 day trial does not ask for a card. For comparison: Bókun itself is free to start and then $49, $149 or $499 a month plus a percentage of each booking, and the automated message that could carry a review link needs at least the $49 tier, where it shares a 500 email per month cap. Podium is $399 a month billed annually in advance on a twelve month minimum. Birdeye publishes no price at all, wants 90 days notice to leave, and adds an 8% innovation fee on renewal. We are not that kind of software. Reviewflowz does one job, and there is nothing else in it to pay for, learn, or switch off.