G2 reviews to Looker Studio
A G2 review is a questionnaire, not a paragraph. G2 asks your buyer what they like and what they dislike as two separate questions, and Reviewflowz keeps the two answers in two separate columns of a Google Sheet in your own Drive. Looker Studio reads that sheet natively, so the objection your enterprise deals keep hitting is a bar chart the whole go-to-market team opens with a link.
- Set up in under five minutes
- No demo required
All G2 reviews
4.4
326 rows in the sheet
Enterprise only
3.9
57 of them, filtered on column S
Average score by quarter
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Looker Studio reads a Google Sheet. No connector needed.
There is no connector to install. Reviewflowz writes your G2 reviews into a Google Sheet in your own Drive, and Looker Studio reads that sheet as a data source. The sheet is written every thirty minutes and an edited review rewrites its own row. The header is fixed at twenty eight columns, so a report built in March still opens in September.
Fast to redline, slow to template
Priya N., Legal Operations Manager · 19 Aug 2026
Row 1 becomes 28 field names, thirteen of them filled from a G2 review.
No connector to install. No OData. Both ends are Google.
Created in your own Drive, and report viewers never sign in to Reviewflowz.
The dislike answer is a field, so it charts
G2 asks what reviewers like best and what they dislike as separate questions, and Reviewflowz keeps the dislike answer in its own column. One calculated field with REGEXP_CONTAINS over that column turns hundreds of paragraphs into a bar chart: seventy one of Clauseloop's 326 G2 reviews name the template editor. Every bar has the rows, names and job titles under it.
One G2 review, three columns
What buyers dislike, column G
Counted over 326 rows. The five do not add to 326: a review can name several problems or none, and column G is empty when the buyer had nothing to say.
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Your review history imports the moment you connect, so there is something to reply to from the first minute.
Every complaint carries a job title and company size
G2 verifies reviewers through a work email or LinkedIn, so job title and company size land on every row as ordinary dimensions. Clauseloop's 4.4 is 4.6 across small-business reviews and 3.9 across enterprise ones. The template editor appears in twelve per cent of small-business reviews and forty two per cent of enterprise ones: it is stopping the expensive buyers.
Reviews and score by company size
Small-Business
50 or fewer emp.
Mid-Market
51 to 1000 emp.
Enterprise
more than 1000 emp.
The 71 template editor reviews, by job title
Reviewer Company and Reviewer Industry stay empty on a G2 row. Size and job title are the two dimensions that segment, and they are on all 326.
One report, one page per team
Build one report with a page per audience: the leadership number, what the dislike column says ranked by frequency, the enterprise segment, the answers marketing will quote. Same file under every page, so nobody reconciles two numbers. Share it by link or email like any Google file: it opens on a phone, with no BI licence and no Reviewflowz login.
Leadership
The rating, and which way it is going
4.4
all 326
Product
Column G, ranked by how often it comes up
71
top answer
Sales
The enterprise segment, and who wrote it
3.9
57 rows
Marketing
Column F, in the buyer’s own words
186
top answer
Anyone with the link can view
All four pages read one Google Sheet in your Drive. Nobody who opens the report holds a Reviewflowz login, and nobody touches the file.
FAQs
Does Reviewflowz have a Looker Studio connector?
No, and Looker Studio has no OData connector either, so nothing here pretends otherwise. The path is the Google Sheets sync: Reviewflowz writes your G2 reviews into a spreadsheet in your own Drive every thirty minutes, and Looker Studio reads a Google Sheet as a first-class data source. Add data, Google Sheets, pick the file, take the header row as the field names.
Do the like and dislike answers arrive as separate fields?
Yes, and it is the reason this page exists. Reviewflowz reads G2's own question headings, so the answer to "What do you like best?" lands in the Pros column, the answer to "What do you dislike?" lands in the Cons column, and the rest of the questionnaire including the problems-solved answer lands in Overall. In Looker Studio each of those is a field you can count, filter or chart on its own.
Which G2 fields become dimensions in Looker Studio?
Thirteen columns fill on a G2 row: profile name, platform, title, overall, pros, cons, score, link, review date, reviewer name, reviewer job title, reviewer company size and G2's review ID. Three more are ours: the review ID that keys the row, your tags, and the review owner. Twelve stay empty because they belong to other platforms, including reviewer company, industry, department and language. There is no reply column.
Can I filter a report by company size or job title?
Yes. Both are on every G2 row, company size in column S and job title in column P, so both are ordinary dimensions and both work as page-level controls. That is usually the most useful pair in the report: an enterprise average and a small-business average are frequently different products as far as your roadmap is concerned.
Is this a one-off export or a live sync?
A live sync. The sheet is written every thirty minutes, new G2 reviews are inserted at the top under the header, and a review that gets edited rewrites its own row rather than appearing twice. Your G2 profile itself is re-checked at least every four hours. Nobody re-runs anything, so a report is right whenever somebody opens it.
Does the report start with our G2 history?
On a paid plan, yes. Once the sync is on, Reviewflowz offers to seed the spreadsheet with your past G2 reviews and keeps it current from there, so the trend line has a baseline on day one. On the free trial that seed is locked and the sheet fills from new reviews only.
Can I choose which G2 reviews go into the report?
Each sync covers the G2 profiles you pick, and you can restrict it by score, at or below two stars for example, and to reviews that have text. Those are the filters on the way in. There is no keyword filter and no language filter for a G2 profile, which is what a calculated field in Looker Studio is for. A second sync gets its own spreadsheet rather than a second tab.
Can we share the report outside the company?
Yes, with Looker Studio's own sharing: viewer access by link or by email address, the same as any Google file. It opens on a phone, needs no install, and nobody in that chain holds a BI licence or a Reviewflowz login. Keep the underlying spreadsheet shared with whoever owns the report and the audience never has a file to break.
Can Reviewflowz post our reply to G2?
No. G2 gives no write access for vendor responses, so nothing in Reviewflowz publishes to G2 and there is no reply column in the sheet. What it does is make sure you know a review exists, and what it says, within the hour rather than the quarter.
Do I need a demo to get started?
No. You add your G2 profile, pick Google Sheets as the destination and connect your Google account yourself, in under five minutes. 14 day free trial, no credit card.
Put the G2 number in front of the whole go-to-market team
Set up in under five minutes. No demo required.