G2 reviews to Looker Studio
A G2 review is a questionnaire, not a paragraph. G2 asks your buyer what they like and what they dislike as two separate questions, and Reviewflowz keeps the two answers in two separate columns of a Google Sheet in your own Drive. Looker Studio reads that sheet natively, so the objection your enterprise deals keep hitting is a bar chart the whole go-to-market team opens with a link.
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Clauseloop, G2 reviews
Leadership Link view Anyone with the link All G2 reviews
4.4
326 rows in the sheet
Enterprise only
3.9
57 of them, filtered on column S
Average score by quarter
Looker Studio reads a Google Sheet. That is the whole connection.
Plainly, before anything else: Looker Studio has no OData connector, and Reviewflowz ships no Looker Studio connector to install. The road is a Google Sheet. Reviewflowz writes your G2 reviews into a spreadsheet in your own Drive, and Looker Studio reads a Google Sheet as a first-class data source.
Setup is the standard motion. Add data, pick Google Sheets, choose the file Reviewflowz created, take the first row as field names. The header is fixed at twenty eight columns, so a report you built in March still opens in September.
It is a sync, not an export. The sheet is written every thirty minutes, new G2 reviews go in at row 2 under the header, and an edited review rewrites its own row rather than landing twice, keyed on column A. No chart quietly goes stale.
The Google permission reaches the one file it created and nothing else in your Drive. The Reviews tab is protected with a warning, so the file survives being shared. The sync is on every paid plan rather than an add-on.
Clauseloop 326 G2 reviews · 4.4 average Fast to redline, slow to template
Priya N., Legal Operations Manager · 19 Aug 2026
Google Sheets
Clauseloop reviews · Reviews
Selected Row 1 becomes 28 field names, thirteen of them filled from a G2 review.
No connector to install. No OData. Both ends are Google.
Created in your own Drive, and report viewers never sign in to Reviewflowz.
The dislike answer is a field, so it is a chart
G2 does not hand a reviewer a text box and a star picker. It asks what they like best, what they dislike and what problem you solve, as separate questions with their own headings. Reviewflowz reads those headings and keeps the answers apart: like in column F, dislike in column G, the rest in column E.
That is what makes the objection chartable. One calculated field with REGEXP_CONTAINS over column G turns hundreds of paragraphs into a bar chart, and it is a count rather than an interpretation. Seventy one of Clauseloop's 326 G2 reviews name the template editor. The next answer down is forty four.
A number and a hunch are different objects in a roadmap meeting. Everyone knows templates are painful becomes seventy one reviews say so, with the rows under the bar and a name, a date and a job title on each one.
Reviewflowz also tags every review as it arrives, from what the review means rather than which words it uses, and writes the tags into column Z. Chart the tag when you would rather not write the regular expression.
One G2 review, three columns
What buyers dislike, column G
Counted over 326 rows. The five do not add to 326: a review can name several problems or none, and column G is empty when the buyer had nothing to say.
Every complaint arrives with a job title and a company size
A G2 reviewer verifies through a work email or LinkedIn before the review publishes, so the row is signed. Job title lands in column P and company size in column S on every row, which makes both ordinary Looker Studio dimensions rather than something you infer.
One average hides the thing you needed to know. Clauseloop's 4.4 is 4.6 across 148 small-business reviews, 4.4 across 121 from mid-market, and 3.9 across the 57 from enterprise. The segment carrying the contract value is seven tenths of a star behind.
Cross that with column G and the roadmap argument settles itself. The template editor is named in twelve per cent of small-business reviews and forty two per cent of enterprise ones. It is not louder there, it is stopping the expensive buyers.
Job title decides who owns the fix: of the seventy one, twenty two came from legal operations managers and nineteen from contracts managers. Reviewer company, industry and department have no G2 branch and stay empty, so size and title are the two that segment.
Reviews and score by company size
Small-Business
50 or fewer emp.
Mid-Market
51 to 1000 emp.
Enterprise
more than 1000 emp.
The 71 template editor reviews, by job title
Reviewer Company and Reviewer Industry stay empty on a G2 row. Size and job title are the two dimensions that segment, and they are on all 326.
Sales, product and marketing want three different cuts. Build three pages.
This is the real reason a go-to-market team ends up in Looker Studio rather than staying in the spreadsheet. The same G2 reviews are read by four groups who want four different things, and one sheet with three saved filter views is a standing argument.
A report has pages. One for the leadership number, one for what column G says ranked by frequency, one for the enterprise segment and who wrote it, one for the answers marketing will quote. Same file under all four, so nobody reconciles two numbers.
Page controls and a date range work the way anyone who has opened a Google file expects, so a viewer filters to their own quarter without training and without being able to break anything. Set the report's default window once and every page inherits it.
Then share it the way you share any Google file, viewer access by link or by email address. It opens on a phone, with no install, no BI licence and no Reviewflowz login anywhere in the chain. Nobody reading it ever touches the spreadsheet, so keep the file with whoever owns the report.
Clauseloop, G2 reviews
4 pages Leadership
The rating, and which way it is going
4.4
all 326
Product
Column G, ranked by how often it comes up
71
top answer
Sales
The enterprise segment, and who wrote it
3.9
57 rows
Marketing
Column F, in the buyer’s own words
186
top answer
Anyone with the link can view
All four pages read one Google Sheet in your Drive. Nobody who opens the report holds a Reviewflowz login, and nobody touches the file.
G2 reviews arrive in bursts, and a live report survives that
Most G2 reviews are solicited rather than spontaneous, so volume is lumpy in a way that catches out anyone relying on a monthly export. Clauseloop took seventy four G2 reviews in June against a dozen or so either side, because a campaign was running.
A burst is worth watching while it happens rather than reading about it in July. The sheet is written every thirty minutes and your G2 profile is re-checked at least every four hours, so a campaign going badly shows up the same day, in time to change the ask.
It changes how you read the chart too. A rolling average over a campaign month is mostly the campaign, so put volume and rating on one page and let the date range control do the year-on-year comparison itself.
Seed the sheet with your past G2 reviews and the trend line starts full instead of in three months. Two hundred and forty four of Clauseloop's 326 landed in the last twelve months. That step is on the paid plans; on the trial the sheet fills from new reviews forward, which is useless for a baseline.
:02 and :32
the sheet is written
row 2
where a new review lands
4 hours
the G2 profile is re-checked
G2 reviews per month
October 2025 to September 2026. June was a review campaign.
244 of the 326 rows fall in this window. The other 82 are older and arrived through the past-review seed, which is a paid step, so the trend line starts full rather than in three months.
What the report can chart, and what it cannot
The header row becomes your field list, so it matters which columns carry anything. Thirteen fill on a G2 row: profile, platform, title, the overall answer, the like and dislike answers, score, link, date, reviewer name, job title, company size and G2's review ID.
Three more are ours. Column A keys the row, which is why a re-run updates rather than duplicates. Column Z carries the tags, and column AA the review owner, which is how a chart of open complaints by owner is possible at all.
Twelve stay empty on a G2 row and stay in the header anyway, so a sheet holding more than one platform keeps one shape: language, reviewer company, locale, version, department, industry, the scored attribute fields and photos.
There is no reply column: G2 gives no write access and Reviewflowz publishes no vendor response there. If part of the company is in Power BI, Tableau, Qlik or Excel, the OData feed on Premium serves those, and the Review API is the road to a warehouse. Neither is a connector into Looker Studio, because there is none.
13
from the G2 review
3
added by Reviewflowz
12
empty on a G2 row
Dimensions a G2 row fills
Dashed are Reviewflowz's own: the key that stops a re-run duplicating a row, your tags, and the owner you assign.
In the header, empty on a G2 row
There is no reply column. G2 gives no write access, so Reviewflowz never publishes a response there and the sheet holds the reviews only.
Put the G2 number in front of the whole go-to-market team
Set up in under five minutes. No demo required.
Does Reviewflowz have a Looker Studio connector?
No, and Looker Studio has no OData connector either, so nothing here pretends otherwise. The path is the Google Sheets sync: Reviewflowz writes your G2 reviews into a spreadsheet in your own Drive every thirty minutes, and Looker Studio reads a Google Sheet as a first-class data source. Add data, Google Sheets, pick the file, take the header row as the field names.
Do the like and dislike answers arrive as separate fields?
Yes, and it is the reason this page exists. Reviewflowz reads G2's own question headings, so the answer to "What do you like best?" lands in the Pros column, the answer to "What do you dislike?" lands in the Cons column, and the rest of the questionnaire including the problems-solved answer lands in Overall. In Looker Studio each of those is a field you can count, filter or chart on its own.
Which G2 fields become dimensions in Looker Studio?
Thirteen columns fill on a G2 row: profile name, platform, title, overall, pros, cons, score, link, review date, reviewer name, reviewer job title, reviewer company size and G2's review ID. Three more are ours: the review ID that keys the row, your tags, and the review owner. Twelve stay empty because they belong to other platforms, including reviewer company, industry, department and language. There is no reply column.
Can I filter a report by company size or job title?
Yes. Both are on every G2 row, company size in column S and job title in column P, so both are ordinary dimensions and both work as page-level controls. That is usually the most useful pair in the report: an enterprise average and a small-business average are frequently different products as far as your roadmap is concerned.
Is this a one-off export or a live sync?
A live sync. The sheet is written every thirty minutes, new G2 reviews are inserted at the top under the header, and a review that gets edited rewrites its own row rather than appearing twice. Your G2 profile itself is re-checked at least every four hours. Nobody re-runs anything, so a report is right whenever somebody opens it.
Does the report start with our G2 history?
On a paid plan, yes. Once the sync is on, Reviewflowz offers to seed the spreadsheet with your past G2 reviews and keeps it current from there, so the trend line has a baseline on day one. On the free trial that seed is locked and the sheet fills from new reviews only.
Can I choose which G2 reviews go into the report?
Each sync covers the G2 profiles you pick, and you can restrict it by score, at or below two stars for example, and to reviews that have text. Those are the filters on the way in. There is no keyword filter and no language filter for a G2 profile, which is what a calculated field in Looker Studio is for. A second sync gets its own spreadsheet rather than a second tab.
Can we share the report outside the company?
Yes, with Looker Studio's own sharing: viewer access by link or by email address, the same as any Google file. It opens on a phone, needs no install, and nobody in that chain holds a BI licence or a Reviewflowz login. Keep the underlying spreadsheet shared with whoever owns the report and the audience never has a file to break.
Can Reviewflowz post our reply to G2?
No. G2 gives no write access for vendor responses, so nothing in Reviewflowz publishes to G2 and there is no reply column in the sheet. What it does is make sure you know a review exists, and what it says, within the hour rather than the quarter.
Do I need a demo to get started?
No. You add your G2 profile, pick Google Sheets as the destination and connect your Google account yourself, in under five minutes. 14 day free trial, no credit card.