G2 reviews to Google Sheets
G2 asks your buyers what they like and what they dislike as two separate questions. Reviewflowz writes the two answers into two separate columns of a Google Sheet, one row per review, newest at the top, kept current on its own.
- Set up in under five minutes
- No demo required
Dana R. IT Administrator · 201-1000 employees
- What do you like best about Tallyline?
- Card feeds reconcile without me touching them.
- What do you dislike about Tallyline?
- Approval workflow can't be edited without contacting support. We waited nine days.
| Row | F | G | H |
|---|---|---|---|
| 1 | Pros | Cons | Score |
| 2 | Card feeds reconcile without me touching them. | Approval workflow can't be edited without contacting support. We waited nine days. | 2 |
They love how easy we've made it
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Sort the dislike column and you have a backlog
G2 asks what reviewers like best and what they dislike as separate questions, and Reviewflowz keeps the answers apart: likes in column F, dislikes in column G, the rest in column E. Sort by score ascending and read column G from the top: a product backlog written by paying customers. One COUNTIF turns a hunch into thirty one reviews that say so.
| Row | G | H | Z |
|---|---|---|---|
| 1 | Cons | Score | Tags |
| 2 | Approval workflow needs support to change. Two weeks to add one approver. | 1 | Approvals |
| 3 | Approval workflow can't be edited without contacting support. We waited nine days. | 2 | Approvals |
| 4 | Multi-entity reporting needs a separate export per entity. | 3 | Reporting |
| 5 | Per diem rules are simple, but we can't add a second approver ourselves. | 3 | Approvals |
| 6 | No NetSuite sync for custom segments yet. | 4 | Integrations |
A sync, not an export somebody runs on Mondays
Reviewflowz creates the spreadsheet in your own Google Drive and writes it every thirty minutes. New G2 reviews land at the top, newest first, and an edited review rewrites its own row, keyed on the review ID in column A, so nothing lands twice. On a paid plan, seed it with your past G2 reviews and the history is there on day one.
- 09:14 G2 publishes the review Reviewflowz checks the profile every four hours.
- 11:02 Reviewflowz picks it up Score, title, the like and dislike answers, job title, company size.
- 11:30 The row is written Inserted at the top, under the header, on row 2.
- 14:30 The reviewer edits their review Row 2 is rewritten in place, keyed on the Review ID in column A.
| 1 | Review ID | Review Date |
|---|---|---|
| 2 | g2_3c9d18 | 2026-09-07 09:14 |
Try it Free for 14 days
Your review history imports the moment you connect, so there is something to reply to from the first minute.
Every complaint carries a job title and company size
G2 verifies reviewers through a work email or LinkedIn, so every review is signed. Reviewflowz writes job title into column P and company size into column S on every row. Pivot the reviews mentioning approvals by company size and you see which deals the complaint costs you: three from companies under fifty people, sixteen from mid market, twelve from enterprise.
| Reviewer Company Size | Reviews |
|---|---|
| 1-50 employees | 3 |
| 51-200 employees | 9 |
| 201-1000 employees | 7 |
| 1001+ employees | 12 |
| Total | 31 |
- IT Administrator 201-1000 employees
Approval workflow can't be edited without contacting support. We waited nine days.
- Office Manager 51-200 employees
Approval workflow needs support to change. Two weeks to add one approver.
Column F is your positioning, in your buyers' words
The like answer is the most useful sentence anyone writes about your product, and in the sheet it is one column you read top to bottom. Count the repeats: when receipt capture is the answer in a hundred and eighty eight reviews, that is the line above the fold. A COUNTIF on competitor names shows who you are actually compared against.
Receipt capture is genuinely good, it reads a crumpled photo first time.
Receipt matching caught four duplicate claims in the first month.
We were live in a day, no implementation call.
The mobile app is faster than Expensify for submitting on the road.
FAQs
Is this a one-off export or a live sync?
A live sync. Reviewflowz creates the spreadsheet in your Google Drive and writes it every thirty minutes: new G2 reviews are inserted at the top, newest first, and a review its author edits updates its own row. Nobody re-runs anything.
Do the like and dislike answers land in separate columns?
Yes, and that is the point of the page. The answer to "What do you like best?" goes into the Pros column, the answer to "What do you dislike?" into the Cons column, and the rest of the questionnaire, including the problems-solved answer, into the Overall column. You can sort or count either one on its own.
Which columns land in the sheet, and which stay empty?
The header is fixed at twenty eight columns and identical on every sync. Thirteen come from the G2 review itself: profile, platform, title, overall, pros, cons, score, link, date, reviewer name, reviewer job title, reviewer company size and G2's review ID. Three more are ours: the review ID that keys the row, the tags, and the review owner if you assign one. Twelve stay empty on a G2 row, including reviewer company, industry, department, language, version and photos, because they come from other platforms. There is no reply column.
Does the first sync include our G2 history?
Yes, on a paid plan. Once the sync is on, Reviewflowz offers to seed the spreadsheet with your past G2 reviews and keeps it current from there. On the free trial the past-review seed is locked, so a trial sheet fills from new reviews only.
Can I choose which G2 reviews go in?
Yes. Each sync covers the G2 profiles you pick, and you can restrict it by score, at or below two stars for example, and to reviews that have text. Score and text are the only filters for a G2 profile; there is no keyword or language filter on the sync itself, which is what a COUNTIF in the sheet is for.
Can Reviewflowz post our reply to G2 from the sheet?
No. G2 gives no write access for vendor responses, so nothing in Reviewflowz publishes to G2 and there is no reply column in the sheet. What it does is make sure you know a review exists, and what it says, within the hour rather than the quarter.
Can Reviewflowz see the rest of my Google Drive?
No. The Google permission it asks for covers files it created itself, which is the one spreadsheet. It cannot list, read or change anything else in your Drive.
Do I need a demo to get started?
No. You add your G2 profile, pick Google Sheets as the destination and connect your Google account yourself, in under five minutes. 14 day free trial, no credit card.
Put your G2 reviews where your team already works
Set up in under five minutes. No demo required.