Review monitoring is the process of automatically collecting every customer review about your business across all the platforms that matter — and getting that information to the right people at the right time.
It sounds simple, but it really isn't.
Read more: How to monitor online reviews effectively?
The challenge isn't finding a tool that pulls reviews from Google. Every tool does that. The challenge is building a system that covers all your platforms, tracks changes over time, routes reviews to the right teams, and gives you something useful to act on.
The market for review monitoring solutions is fragmented. You have three broad categories to choose from:
- All-in-one marketing platforms like Birdeye and Podium bundle reviews with social media, listings, webchat, payments, and surveys. Reviews are one feature among many. You pay for the full suite whether you need it or not. These work well for multi-location franchises that want everything in one place and have the budget for enterprise software.
- Focused review management tools like Reviewflowz and ReviewTrackers do reviews and only reviews. No social media. No webchat. The trade-off is depth over breadth — more platforms, better alerting, more integrations, more analysis. These work well for businesses that want serious review infrastructure without paying for features they'll never use.
- Raw data APIs like Datashake and BrightData give you review data and nothing else. No dashboards. No alerts. No analysis. You build everything yourself. These work well for developers integrating reviews into their own products, or data teams running custom analysis pipelines.
There are also adjacent tools — local SEO platforms like BrightLocal that include basic review monitoring, review collection tools like NiceJob that focus on generating reviews rather than monitoring them, and micro-SaaS products like ReviewBot that do one thing simply.
This guide covers all of them. We've ranked 10 solutions based on six criteria: platform coverage, monitoring depth, alerting & routing, integrations, analysis & AI, and pricing & accessibility.
I'm the founder of Reviewflowz, so take the ranking with appropriate skepticism. But I've also spent four years talking to hundreds of businesses about their review monitoring needs, and I've tried to be honest about where each solution fits — including where Reviewflowz doesn't.
Top 10 Review monitoring software – Comparison table
What makes good review monitoring software?
Ok, so now you’ve seen our ranking, why would you trust anything we say?
Here’s a detailed list of the criteria we used to build this list.
It’s very much an opinionated list of criteria, based on what I’ve seen matters most to our clients over the past 4 years as a founder.
#1 Platform coverage
The first question is obvious: does it support the platforms you need?
Most tools cover Google, Facebook, Yelp.
That's table stakes.
The real test is every other platform.
If you're in SaaS, you need G2 and Capterra. But you might also need Chrome extension reviews. Google workspace reviews. Salesforce Appexchange reviews. Xero marketplace reviews. The list goes on.
The second question matters more: what happens when you need a platform they don't support?
If the vendor supports their own review monitoring, they might be able to add it. But most vendors use third-party APIs themselves for niche platforms, which means they wouldn’t be able to add new platforms even if they wanted to.
Ask directly: how many platforms do you support, and what's your policy for adding new ones?
At Reviewflowz, we support 200+ review platforms and we commit to adding new ones within 2 weeks – as long as they fit our review platform definition.
Ask us before subscribing to make sure.
#2 Monitoring depth
Tracking new reviews only gives you half the picture.
A complete monitoring system captures five things: new reviews, updates, deletions, owner replies, and historical backfill.
Changing a 1 star review into a 5 star review is worth many new 5 star reviews. If you’re blind to review updates, you can’t run effective review management.
Whether you’re considering low-level API tools, or high level software solutions, make sure you go deep into the data schema, and understand exactly what it is you’re tracking, and what your blind spots are.
#3 Alerting & routing
Collecting reviews is pointless if they don't reach the right people.
All platforms listed here provide basic email alerts – except for the API providers, for which you’ll need to build your own deduplication and alerting logic.
A proper alerting system lets you route reviews & reports based on their platform, language, keywords, location, etc.
It sends alerts to Slack or Teams where your team actually works. It integrates with helpdesks so reviews become tickets with assignments. It syncs with your BI tools so your management teams can keep track of customer sentiment, etc.
Frequency control matters too. Customer service needs real-time alerts for negative reviews. Leadership needs weekly digests. Operations need trend reports. One alert setting doesn't fit everyone.
Lastly, don’t forget translations. If your team doesn't read Spanish, a Spanish review notification is useless. Auto-translation in alerts removes friction. Be sure to check translation quality with native speakers as well. Some of the solutions listed here were built 10 years ago, and still use Google Translate.
#4 Integrations
The age-old challenge with implementing software anywhere is adoption.
If you’re implementing review monitoring, it’s probably because you want your customers’ voice to be more present in your day to day operations.
Building a couple of email feeds and a static report nobody knows how to access won’t cut it.
You’ll need to meet your team where they currently work.
For customer service, that's in tools like Zendesk, Intercom, Freshdesk, or Helpscout.
For management, it's probably one of Power BI, Tableau, or Google Data Studio.
For marketers, it’s on chat GPT or Claude.
For product teams, it’s in Canny or ProductBoard.
For everyone else, it might be Slack, Teams, Whatsapp.
Email only ever works when all else fails.
Check specifically what's included in your plan.
Some tools listed here might advertise integrations but lock them behind enterprise tiers or charge per integration.
Lastly, look at how the integrations are actually built. If it works “through Zapier”, you’re in for a world of pain, and weeks of iteration before you get the process set up properly.
Piping reviews is the easy part. How do you deal with translations? How do you deal with tags? How do you deal with replies? Updates?
It’s a finite problem, but it’s not a simple one.
#5 Analysis & AI
Raw review data is great. If you didn’t have that, you’ve just upgraded significantly.
But it’s only the beginning.
Most tools listed here will have some sort of “Sentiment analysis” module. The thing is tools built before 2020 use outdated NLP models that struggle with sarcasm, context, and non-English languages. No matter how many times they write “AI” on their homepage.
Tools built on modern LLMs handle nuance dramatically better. If only because they handle translations so much better.
Reviewflowz has AI native topic extraction and sentiment analysis. We used advanced custom LLMs to extract parts of your reviews – review extracts – label them, and give them a sentiment score.
Multi-language support is critical for any business operating internationally. Detection should be automatic. Translation should be AI-powered, not Google Translate. Analysis should work across languages, not just English.
AI replies are increasingly standard. The differentiator is customization: can you control tone, test prompts, and maintain context across replies?
#6 Pricing & accessibility
It’s an old industry, with some old players that still rely on outdated sales-led motions from the 2010s.
In general, if that’s your experience, be extremely careful with contract terms and billing cycles.
Some of the solutions listed here are riddled with bad reviews from customers who end up paying 3 years’ worth when they want out after 3 weeks.
Reviewflowz is operated by a very small team, so we’ll push you toward our free trial and assist serious trialers as best as we can.
If you need to reassure seven layers of management with 40 custom-made slides, we won’t be a good fit.
Most of the solutions here have been around for ages though, and have large enough teams to build up custom presentations and sit through multiple calls, etc.
Most players here price per location – or brand.
But they’ll almost always have some sort of add-on if you need to track reviews on specific platforms, or across many platforms.
At Reviewflowz, we price per “review profile”. A review profile is a review listing on a review platform. If you’re tracking Google reviews only, a review profile is a location. This is true of our API plans as well.
API pure-players like datashake & brightdata will price per review – which can make it difficult to get a precise price estimate depending on the use-case.
Pricing models vary: per location, per profile, per review, per API call, or flat tiers. Per-review and credit-based models are unpredictable — a spike in reviews means a spike in cost. Per-location and per-profile models let you budget accurately.
We’ve also indicated the solutions that provide open access to the product with a 14 day free trial, and those that gate it behind custom demos and pre-recorded videos.
Top 10 review monitoring solutions
#1 Reviewflowz
Reviewflowz is a review management platform built for businesses that want monitoring, alerting, analysis, and replies without paying for social media management, webchat, or listings they don't need. It targets SMBs and mid-market companies across all industries — SaaS, hospitality, local services, e-commerce, apps.
Platform coverage: 200+ platforms supported, with a 2-week commitment to add new ones. Covers local (Google, Yelp, Facebook), SaaS (G2, Capterra, Trustpilot), travel (Tripadvisor, Booking.com, Viator), apps (iOS, Play Store), and niche verticals most tools ignore. All monitoring is built in-house.
Monitoring depth: Tracks new reviews, updates, deletions, owner replies, and historical backfill. Full change detection — if a 1-star becomes a 5-star, you'll know.
Alerting & routing: Native integrations with Slack, Teams, Zendesk, Intercom, Helpscout. Filter by rating, platform, language, keywords. Real-time alerts or digests. Auto-translation in notifications using AI, not Google Translate.
Integrations: Email, Slack, Teams, helpdesks, BI tools (Power BI, Tableau), webhooks, API, Zapier, n8n. All native — not "available through Zapier only."
Analysis & AI: AI-native sentiment analysis and topic extraction using modern LLMs. Extracts review segments, labels them, scores sentiment per topic. AI replies with customizable prompts, memory, and context. Multi-language by default.
Pricing & accessibility: $45/month for 1 profile, $170 for 10, $1,200 for 100. Per-profile pricing (a profile = one listing on one platform). 14-day free trial, no demo required, cancel anytime. Public pricing, no contracts.
When to consider: You want serious review infrastructure without bloat or enterprise pricing.
#2 Birdeye
Birdeye is an all-in-one local marketing platform that includes reviews, listings, social media, webchat, surveys, and payments. It targets mid-market and enterprise multi-location businesses — franchises, healthcare, automotive, retail.
Platform coverage: Covers major local platforms (Google, Facebook, Yelp, Tripadvisor). Limited coverage of SaaS review sites, app stores, or niche verticals. Adding new platforms isn't straightforward — they use third-party APIs for some sources.
Monitoring depth: Tracks new reviews. Documentation on update/deletion tracking is unclear. Historical backfill available.
Alerting & routing: Email alerts with rating filters. Slack and Teams not natively supported at lower tiers. Alerting is basic compared to the breadth of other features.
Integrations: 3,000+ integrations claimed, but mostly CRM and POS systems (contact-based integration). BI tool connections require enterprise plans. API access costs extra.
Analysis & AI: Sentiment analysis available but built on older NLP models. AI replies exist but charge credits on top of subscription. "Brand AI" and "Industry AI" marketed heavily but require higher tiers.
Pricing & accessibility: $379/month for 1 location, ~$3,000 for 10, ~$10,000 for 100. Demo required to start. Annual contracts with 30-day cancellation notice. Hidden costs for AI features and API access. Offshore support with upsell focus reported by users.
When to consider: You need an all-in-one platform covering reviews, listings, social, webchat, and surveys. You're a multi-location franchise with a budget for enterprise software. You’re happy paying for breadth, and trading-off lower depth.
#3 Podium
Podium is a messaging and payments platform for local businesses, with review management as a secondary feature. It targets brick-and-mortar businesses that rely on SMS — auto dealers, home services, dental practices.
Platform coverage: Focuses on Google and Facebook. Limited support for other review platforms. Not built for SaaS, apps, or e-commerce reviews.
Monitoring depth: Tracks new reviews on supported platforms. No documented support for update or deletion tracking.
Alerting & routing: Email, Slack, and Teams supported. Unified inbox pulls text messages, webchat, and reviews together. Filtering options are basic.
Integrations: Strong on payments and CRM. Integrates with Slack and Teams. Helpdesk integrations limited. Built for messaging workflows, not review operations.
Analysis & AI: AI reply suggestions available on Pro plan. Sentiment analysis is basic. Not a strength — Podium's AI focus is on conversational messaging, not review analysis.
Pricing & accessibility: $599/month for Core, $5,999 for 10 locations (Pro). 14-day free trial available. Pro plan caps review invitations at 500/month. Pricing is high relative to review-specific features.
When to consider: You're a local business that needs text-based payments and customer messaging. Reviews are a "nice to have" alongside your core SMS workflow. You don't need multi-platform coverage or advanced review analytics.
#4 Reputation.com
Reputation.com is an enterprise reputation management platform for large organizations managing hundreds or thousands of locations. It covers reviews, listings, surveys, and social across regulated industries — healthcare, automotive, financial services.
Platform coverage: Broad coverage of local and industry-specific platforms. Built for scale. Adding niche platforms may require enterprise agreements.
Monitoring depth: Tracks new reviews. Change detection capabilities not prominently documented. Historical data available.
Alerting & routing: Email alerts standard. CRM and BI tool integrations available at enterprise tiers. Slack/Teams not a focus.
Integrations: Email, CRM (Salesforce), BI tools. Built for enterprise IT environments. Requires implementation support. Not self-service.
Analysis & AI: Proprietary "Rep Score" metric — methodology not transparent. Sentiment analysis available but uses older NLP. AI replies available but not a differentiator.
Pricing & accessibility: ~$99/month for 1 location, ~$990 for 10, ~$9,900 for 100. Demo required. Complex contracts. Built for procurement processes, not self-service buyers. Steep learning curve reported by users.
When to consider: You're an enterprise or agency managing 500+ locations. You need compliance features, audit trails, and white-label reporting. You have dedicated teams to manage the platform. You're buying through a formal procurement process.
#5 ReviewTrackers
ReviewTrackers is a review monitoring and analytics platform for multi-location businesses. It focuses on aggregating reviews and surfacing trends — not on automation or integrations.
Platform coverage: Claims 100+ platforms. Monitoring is partially outsourced to third parties, limiting flexibility to add new sources. Users report gaps on niche platforms.
Monitoring depth: Tracks new reviews. Some users report issues with updates being counted as new reviews, or deletions not being tracked. Inconsistent behavior documented in reviews.
Alerting & routing: Email only. No native Slack or Teams integration. No helpdesk integrations. Filters limited to star ratings. Grouped digest emails available (daily/weekly).
Integrations: Email only. No Slack, no Teams, no helpdesks, no webhooks, no Zapier. API available on higher plans but limited documentation.
Analysis & AI: Basic sentiment analysis. AI replies exist but are template-based, not LLM-powered. No topic extraction. Analytics dashboards are static — can't build custom reports.
Pricing & accessibility: $89/month for 1 location, ~$400 for 10, custom pricing above. Demo required to start. Annual contracts standard. Product development appears stalled — limited feature updates in recent years.
When to consider: You need basic review aggregation and trend monitoring. You don't need automation, integrations, or AI. You're okay with email-only alerts. You’re happy to pay for a sales-led motion but want a fairly narrow solution.
#6 BrightLocal
BrightLocal is a local SEO platform — rank tracking, citation building, audit tools — with review monitoring as a secondary feature. It targets SEO agencies managing local business clients, primarily in the US.
Platform coverage: ~80 local directories. Review monitoring is outsourced to a third party, so no flexibility to add platforms. Limited to local — no SaaS, app stores, or e-commerce. US-focused.
Monitoring depth: Tracks new reviews on supported platforms. No documented support for updates, deletions, or replies.
Alerting & routing: Email alerts only. Basic rating filters. No Slack, Teams, or helpdesk integrations.
Integrations: Email. Direct connection to Google Business Profile and Facebook for replies. Everything else is manual.
Analysis & AI: Analytics are very SEO focused. You’ll get tons of information on foot traffic, keywords, rankings, etc. but you won’t get as much about reviews. No AI replies.
Pricing & accessibility: $59/month (Grow plan, flat — not per location), $539 for Agency, $899 for higher tiers. 14-day free trial. Good value for local SEO; limited value for review management specifically.
When to consider: You're an SEO agency that needs local SEO tools and basic review monitoring as a bonus. Your clients are US-based local businesses. You don't need multi-platform coverage, automation, or advanced analytics.
#7 NiceJob
NiceJob is a review collection platform for small service businesses getting started with reviews. It focuses on generating reviews, not monitoring or analyzing them.
Platform coverage: Google and Facebook primarily. Limited coverage elsewhere. Not built for multi-platform monitoring.
Monitoring depth: Focused on collection, not monitoring. Tracks reviews you generate. Not designed for comprehensive review monitoring across platforms.
Alerting & routing: Email alerts. Basic functionality. No Slack, Teams, or helpdesk integrations.
Integrations: Email. Basic CRM integrations. Social media posting for review sharing. No helpdesks, no BI tools, no API.
Analysis & AI: AI replies available on Pro plan ($125/month). No sentiment analysis or topic extraction. Analysis isn't the focus — collection is.
Pricing & accessibility: $75-125/month. No per-location pricing at scale (N/A for 10+). Demo required. Started as an AppSumo lifetime deal — product scope has expanded into referrals, rewards, and website building, making focus unclear.
When to consider: You're a small service business getting zero reviews and need to start somewhere. You want automated review requests and social sharing. You'll likely outgrow it once you have meaningful review volume.
#8 ReviewBot
ReviewBot is a micro-SaaS for review notifications — simple alerts when new reviews come in.
I love its simplicity, but it’s kind of what becomes a problem after a while. One of their previous clients – Holy, from Lugg, the Uber of moving & delivery – talks about transitioning from Reviewbot to Reviewflowz in this post.
Platform coverage: App Store, Play Store, Yelp, and podcasts. Limited to these platforms. No Google Business Profile. No SaaS platforms. No travel or e-commerce.
Monitoring depth: Tracks new reviews only. No updates, deletions, or replies.
Alerting & routing: Email, Slack, Teams, Zendesk. Weekly or monthly digest options. Basic but functional for the scope.
Integrations: Email, Slack, Teams, Zendesk. No BI tools, no webhooks, no API. Simple and focused.
Analysis & AI: Automatic translation included. No sentiment analysis, no topic extraction, no AI replies. Not the focus.
Pricing & accessibility: $10/month for 1 app, ~$100 for 10, ~$1,000 for 100. 14-day free trial. Straightforward pricing. Product appears to be in maintenance mode — features listed as "coming soon" for 4+ years.
When to consider: You want Slack notifications without a full platform. You just need Google or App Store / Play store reviews.
#9 Datashake
Datashake is a high-level review API for developers and product teams building review functionality into their own applications. It handles data normalization so you don't have to.
Platform coverage: Broad — most major platforms supported. Search functionality for locations and e-commerce products. Adding new platforms requires negotiation.
Monitoring depth: Provides review data via API. Deduplication and change tracking depend on how you implement polling. Not a managed monitoring service — you build that layer.
Alerting & routing: None. API only. You build alerting yourself.
Integrations: API only. No UI, no dashboards, no native integrations. You build everything on top.
Analysis & AI: None. Raw review data. Sentiment analysis, topic extraction, and AI replies are your responsibility.
Pricing & accessibility: From $500/month. Per-review pricing makes costs unpredictable if volume spikes. Demo required. Not self-service.
When to consider: You're a developer building review features into your own product. You want consistent schema across platforms without building scrapers. You have engineering resources to build monitoring, alerting, and analysis layers.
You can read more about our selection of the best review APIs on the market here.
#10 BrightData
BrightData is a raw data infrastructure platform — proxies, scrapers, datasets. Review data is one of many data types available. It targets developers and data teams who want maximum flexibility and will build everything themselves.
Platform coverage: Virtually unlimited — if it's on the web, BrightData can scrape it. No limitations on platforms. But you configure each scraper yourself.
Monitoring depth: None built-in. You get snapshots. Change detection, deduplication, update tracking — you build all of it.
Alerting & routing: None. You build it.
Integrations: API only. Raw data out. Everything else is your responsibility.
Analysis & AI: None. Raw text. Schema normalization, language detection, sentiment, topic extraction — all on you.
Pricing & accessibility: From $500/month. Usage-based. Pay-as-you-go available. Complex pricing tiers based on data volume and proxy usage.
When to consider: You have a data engineering team. You need review data from sources no one else supports. You want to own the entire pipeline. You're comfortable building and maintaining scrapers, normalization, deduplication, and analysis infrastructure.
