For hotels, Google Reviews drive local SEO visibility when travelers search for accommodations in your market, while TripAdvisor remains the go-to platform for leisure travelers researching destinations and comparing properties. OTA platforms like Booking.com, Expedia, and Hotels.com serve dual purposes: their review systems directly influence your property's ranking in search results and booking conversion rates on these high-commission channels.The typical review journey starts when guests check out through your PMS system or complete their stay, triggering automated review requests from both your property and the OTAs where they booked. Most guests default to leaving feedback on the platform where they made their reservation, though exceptional experiences often generate additional reviews on Google or TripAdvisor. Front desk teams and general managers typically monitor these platforms daily since negative reviews can immediately impact bookings and RevPAR.In markets with high hotel density, a 0.5-star difference in average ratings can shift occupancy by 10-15% and directly impact your ability to maintain rate premiums over competitors. Poor review management forces properties to rely more heavily on expensive OTA distribution and paid advertising, while hotels with strong review profiles can reduce acquisition costs and negotiate better commission rates with booking platforms.