Review management is such a broad topic. Most of the review management software on the market is very differentiated, targeting different customer segments with different feature sets and product visions.
In this post, we go through our top 10 selection of review management software.
Review Management Software vs. Reputation Management Software
If you Google the difference between review management and reputation management, you’ll find a lot of pseudo-thought-leadership pieces. Most will tell you that review management is simply a part of your overall reputation management strategy.
While that may be true for many companies, it’s missing the mark for digital-first companies– particularly software companies.
There are an increasing number of integration requirements in the software industry. Adding new software only delivers value if you can connect it to your existing stack. Buyers increasingly not only look for the best “XYZ” software but the best “XYZ” software for Shopify or Salesforce.
Major SaaS companies are increasingly becoming platforms. Guess what the currency is to get visibility on those platforms?
If you think of review management as just a social proof item to plug into an overall branding strategy, you’re missing out on tons of untapped value.
Of course, you want to ensure you have an impeccable review profile, especially on any sites that rank on the first page of Google. But the value of review management doesn’t stop there.
What to Look for in Review Management Software
- Review monitoring: Review management starts with monitoring. You can’t optimize something you’re not measuring. Review monitoring software lets your team stay on top of new reviews to celebrate successes and address issues as they arise.
- Review widgets: Displaying your reviews and leveraging the social proof they generate is integral to review management. Outdated badges from 3 years ago that your team is too lazy to update every quarter just won’t cut it. Look for flexible review widgets you can customize easily, are consistently up to date, and do not affect your website performance.
- Review generation: Most review platforms over-value review recency and will inefficiently blast your customers once a year for a review. You want a consistent stream of positive reviews coming in to build a solid reputation. An efficient review management software will create a constant flow of reviews by leveraging the right triggers to ask for reviews at the right time.
- Drive value: Proper review management software will help you discover what can drive value to your business. In most cases, this comes down to the value of an incremental review per platform. If you get a happy customer willing to review your business, where does that review help you most? Capterra? G2? Shopify? WordPress? Salesforce? HubSpot?
- Reply to reviews: Many review management software companies include features to reply to reviews, but responding to individual customer feedback isn’t as critical as most people think. Sure, responding to reviews is vital sometimes, but your goal is never to get it wrong in the first place. Don’t go for the software that offers templated answers to “save time.” Why would you ever want to save time when fixing an unhappy customer’s problem? That’s not what you should be going for here.
Top 10 Review Management Software: Comparison Table
#1 Birdeye: Best for Enterprise Franchise Businesses
Birdeye is focused on helping local businesses with reputation management and growing revenue. This software helps collect reviews, message customer leads, and has a strong customer referral feature.
Birdeye has integrations, so your new reviews and messaging capabilities are seamlessly incorporated into your workflow. It also integrates with Google’s private API to gain Google direct reviews from customers.
Birdeye’s Standard plan is $299/month and offers features such as review monitoring for over 150 sites, social sharing, and integration with Google My Business. The Professional plan is $399/month and includes all the same features as Standard plus webchat features. Birdeye also offers custom plans based on the number of locations and business needs.
#2 Podium: Best for Brick & Mortar Mid-Market B2B Companies
Podium is an all-in-one review management software. It offers growth, customer communication, and payment features for your business, making it a popular option. Podium has an excellent review generation engine and text marketing features. The dashboard is incredibly easy to use and centralized.
Podium’s Essentials plan ($289/month) includes instant review capture and text marketing. The Standard plan ($449/month) adds automated review invitations, app integrations, and customized branding. The Professional plan ($649/month) is for mature businesses and gives access to all of Podium’s features.
You can try out any of the Podium plans with a 14-day free trial.
#3 Reviewflowz: Best for SaaS and Digital-First Companies
Reviewflowz is an excellent option for digital-first companies looking to streamline their review monitoring process. Its easy-to-use, detailed dashboard has everything in one place and includes focused reporting for review generation.
Unlike other review management software options on the market, Reviewflowz supports platforms like Capterra and G2, making it a great tool for monitoring high-value reviews. Also, Reviewflowz integrates with Slack, ensuring your team has access to the same insights.
Reviewflowz stands out with its great free forever plan that lets you track reviews for two business profiles, with the option to add additional profiles for $5/each. If you’re looking for more, the Pro plan is $50/month and gives you unlimited business profiles, social media share capabilities, and competitor review tracking. Reviewflowz also offers custom Enterprise plan options.
#4 Yotpo: Ecommerce
Yotpo is an excellent fit for ecommerce businesses looking to build their customer base. It offers comprehensive tools for review generation, subscriptions, and text marketing. Yotpo’s widget and social sharing capabilities make it easy to leverage customer reviews creatively on your website, Google, and Facebook.
Yotpo’s free plan includes access to review widgets, review moderation capabilities, and automated review request emails. The Growth plan is priced reasonably at $15/month and includes email upsells and manual review requests. The Prime plan starts at $119/month and offers more specialized features that aim to enhance Google presence.