Reviewflowz answers your Trustpilot reviews. Zendesk gets the exceptions.
A reply rule answers the reviews you never needed to read and posts them to Trustpilot in your own voice. What falls below your cutoff opens as a Zendesk ticket instead, and your agent’s public reply goes back as the company answer. Your Google, App Store and Google Play reviews arrive in the same queue.
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“Tent arrived in two days, exactly as described.”
“Thanks Sofie. Two days is what we aim for, and that tent is one of our own favourites. Enjoy the trip.”
✓ Live on Trustpilot 41 minutes after the review
“Tracking says delivered. Nothing came. Two emails, no answer.”
Most of your Trustpilot reviews never reach a person
A reply rule is a filter and an action. Match on the star rating, on whether the review has text, on the profile or the platform, then choose: the agent answers it, a person does, or it never reaches your queue. Ordered, first match wins, twenty of them.
The agent does not invent a voice. For each review it pulls five to ten replies you have already published, weighted on length, source, recency and platform. Replies you wrote onto Trustpilot before you had an account count too, because it reads the profile.
Those examples are gated before scoring. Never another brand you manage. Never a reply written for a paragraph when the new review is a bare rating, so “Great.” does not get the answer you wrote for a page of detail. And never a phone number it was not given.
Nothing posts until you say it can. The catch-all rule every account starts with queues the review for a person, so an untouched account publishes nothing. Before switching one on, step through past reviews one at a time and read what it would have written.
“Good jacket, sizing runs small.”
- “Thanks Marco. Two days is what we aim for.” 12 Mar
- “Fair point on the zip. Flagged to the maker.” 4 Feb
- “Glad it turned up quickly. Enjoy the season.” 22 Jan
“Thanks Chloé. Fair point on the sizing. We have flagged it, and there is a measurement chart on the page now.”
Candidates are matched on the star band and on the language before any of them is scored.
Answer the five-stars. Ticket the rest.
Invitations go out per order, so most of what comes back is four and five stars from people whose parcel arrived. “Tent arrived in two days, exactly as described.” Nobody should be reading that twice while a one-star sits unanswered in the same list.
Two settings draw one line. The reply rule takes everything above your cutoff. The Zendesk flow takes what is below it: pick the profiles, set the Send filter to three stars or less, and require text if you only want the reviews that actually say something.
So the queue your agents open is nothing but exceptions. No triage step, no view to build, nothing to skim past: a Trustpilot ticket in Zendesk means the rule declined to answer it. Move the cutoff and the split moves with it, and every review stays visible in Reviewflowz either way.
The two never fight over a review. An agent’s reply on the ticket blocks any automatic one afterwards, and where a rule got there first the ticket says so: an internal note reading “Reply posted:” and the tag reviewflowz_reply_posted. Automatic replies are read after the fact, in your Unread view, not approved before.
“Tent arrived in two days, exactly as described.”
“Great.”
“Tracking says delivered. Nothing came. Two emails, no answer.”
“Good jacket, sizing runs small.”
The same queue answers your Google and App Store reviews
The reply layer is not Trustpilot’s. Connect Google, the App Store and Google Play beside it and one ordered ruleset governs all of them, because the platform is just another condition on a rule. Each reply is still written from replies published on that platform.
Everything the rules leave alone opens in the same Zendesk, in the same shape. Subject with the reviewer, the review id and the rating. Review in the body. Priority set from the rating. And reviewflowz_google_maps where reviewflowz_trustpilot would be.
An agent answers any of them the same way, with the same macros and the same signature stripped off the end. A public reply on the ticket posts back to Google, the App Store, Google Play, Trustpilot or Facebook. Google Play caps a reply at 350 characters, and Reviewflowz writes to that limit rather than failing at it.
Platforms with no reply API still open tickets. Those carry a Read on link instead, and if an agent posts a public reply on one anyway the ticket says it could not be posted, so the work is never lost quietly.
One view, one subject line, one priority rule. The platform is a tag, not a workflow.
The ticket knows who the customer is
The ones that reach Zendesk arrive with the customer attached. A Trustpilot invitation carries the email and your order reference, Trustpilot hands both back with the review, and Reviewflowz puts them on the ticket as Customer email and Customer ID / review request id.
The ticket opens with the priority set from the rating: one and two stars High, three Normal, four and five Low. The subject carries the reviewer, the review id and the rating; the body carries the review, the profile, the date and the link back.
The requester is a Reviewflowz contact, not the reviewer, so nobody emails a customer by accident. The ticket lands in the queue that already has an SLA, and here the clock is public: Trustpilot prints “Typically replies within 48 hours” on your profile, or “Hasn’t replied to negative reviews”.
Organic reviews, the ones nobody invited, arrive without the email. That is when the Read on Trustpilot link earns its place: you ask Trustpilot to reach the reviewer for the order, and the ticket is where you wait.
Daniel R. [Review #31908] | New 1-star review
Requester: Reviewflowz <reviews@inbound.reviewflowz.com>
“Tracking says delivered. Nothing came. Two emails, no answer.”
- Rating:
- 1/5
- Platform:
- Trustpilot
- Profile:
- Norrland Outdoor
- Date:
- September 1, 2026
- Customer email:
- daniel@reiter.example
- Customer ID / review request id:
- NL-48213
Read in Reviewflowz Read on Trustpilot
Reply to this ticket to reply to the review.
One public reply per review. Write it from the ticket.
Trustpilot gives you exactly one reply per review, no thread, and emails the reviewer the moment it posts. On what a rule declined to answer, that reply should come from the person with the order open in front of them, not from whoever has the Trustpilot login.
Your agent writes a public reply on the ticket and Reviewflowz posts it to Trustpilot as your company reply, signature stripped. Internal notes never post. Macros, shortcuts and the customer’s history all work, because it is a ticket like any other.
The reviewer’s only way to answer you is to edit the review, and Trustpilot tells them they can once the problem is solved. The ticket then gets a private note headed “Updated review” with the new text and rating, the tag reviewflowz_updated, and it reopens if it was solved. A one-star that turns into a four-star shows up in Zendesk.
If the review is taken down the ticket gets a note and the tag reviewflowz_deleted. If the post fails, the ticket says so instead of going quiet. Reviewflowz posts the reply once and cannot edit it afterwards, so read it before you submit.
“Daniel, that is on us. The parcel went to the wrong depot. A new tent ships today, tracked, and the original order is refunded.”
Those exact words, posted as the company reply, attributed to Lena, with her Zendesk signature stripped off the end.
“Tent arrived, refund landed. Updating my review.”
Read it in English, answer in French
Trustpilot runs a site per country, fr.trustpilot.com, de.trustpilot.com, dk.trustpilot.com, and a review arrives in the reviewer’s language. Ship to six countries and you get one-stars in six languages, and the agent who gets the ticket should not have to guess what it says.
Pick a language for the flow and the ticket body stays in the original, with the translation as a private note headed “Translated review”. Only agents see it. It never reaches the customer and it never posts to Trustpilot.
Every ticket is tagged with the review’s language, reviewflowz_fr, reviewflowz_de, reviewflowz_da, so a Zendesk trigger can send each language to the agents who speak it, and the reply gets written by someone who does.
The reply layer works the same way. The agent answers in the reviewer’s language, from the replies you already published in that language, so a French five-star gets a French reply without a French speaker reading it first.
“Commande reçue avec dix jours de retard, et le service client ne répond pas aux mails. Déçue.”
“Order arrived ten days late, and customer service does not answer emails. Disappointed.”
Agents only. Amélie never receives it, and it never goes back to Trustpilot.
The ticket is created in the original language first. The translation follows it as a second comment, private, so the body an agent replies from is always the words Amélie wrote.
Tags send the review to the team that owns it
Every ticket comes tagged: reviewflowz, the language, the platform, and the sentiment, negative for one and two stars, neutral for three, positive for four and five. They are ordinary Zendesk tags, so views, triggers and automations work on them with nothing installed in Zendesk.
Add your own. A Reviewflowz tag set to apply automatically, named the way a customer complains, “not delivered”, “refund”, “damaged”, becomes reviewflowz_not_delivered on the ticket. A trigger on that tag sends the missing parcels to deliveries, the refunds to billing, and the German reviews to the agents in Berlin.
Lifecycle tags follow the review: reviewflowz_updated when the reviewer edits, reviewflowz_deleted when it disappears, reviewflowz_reply_posted and reviewflowz_reply_failed for the outcome. Tags are added to the ticket, never written over yours.
There is nothing to install in Zendesk. You sign in through Zendesk’s own authorization screen from Reviewflowz, and no subdomain or API token gets pasted anywhere. Anyone who can authorize an app for your Zendesk can set it up.
“Tracking says delivered. Nothing came.”
reviewflowz_not_delivered“Refund promised on the 14th. Still waiting.”
reviewflowz_refund“Zelt kam beschädigt an.”
reviewflowz_deFour arrive on every ticket. Only reviewflowz_not_delivered is one you named.
A spike in the queue means something broke
Trustpilot volume is not luck. Invitations go out per order, Trustpilot labels those reviews Verified because they are tied to a transaction, and the count that comes back tracks the count that went out. Two a day this week means two a day next week.
Which is what makes the queue readable. It holds only what the rules declined to answer, so eleven one-stars on a Tuesday is not a mood and not a bad batch of customers. Nine of them say “not delivered” and they name the same depot.
Reviewflowz sweeps a connected Trustpilot profile through the Trustpilot API every 20 minutes, and the flow that opens tickets runs at two and thirty-two past the hour. So the eleventh one-star is in Zendesk the same morning it was written, and a Zendesk view on the reviewflowz_trustpilot tag counts the day at a glance instead of a month-end report.
Trustpilot also refreshes your TrustScore and star counts, and Reviewflowz records them on every read, so the week the tickets spiked and the week the score moved sit on the same chart.
Tue 1 Sep. 11 one-stars, 9 of them say “not delivered”. Same carrier, same depot.
Invitations went out to about 640 orders a day all fortnight. The reviews did not change. The deliveries did.
Fourteen days, one bar each. The profile is read every 20 minutes, so Tuesday was visible on Tuesday.
Trustpilot prints your reply rate on the profile
The TrustScore weights the newest review the most: time span, frequency, and a Bayesian average that starts every profile at 3.5 stars. Under 10,000 reviews it is recalculated the moment a review is posted. A one-star this week costs more than one from last year, and it costs it today.
Replying does not move the score. It moves the profile. Under the TrustScore, Trustpilot prints “Replied to 96% of negative reviews” or, if you never do, “Hasn’t replied to negative reviews”. That line is the public version of your Zendesk first-reply time.
The number Trustpilot prints is won by attention, not by volume. The rule clears the four and five stars so nobody spends a morning on them, and every one-star that reaches Zendesk gets an agent, a priority and an SLA. That is how it reaches the high nineties.
Flagging is not a shortcut. A flagged review stays online while Trustpilot investigates, and Trustpilot publishes no turnaround. Reply first, from the ticket, then flag if the review really breaks a rule. Your reply is what visitors read for as long as the flag takes.
TrustScore · 2,318 reviews
- Replied to 96% of negative reviews
- Typically replies within 48 hours
- Asks customers to review
Hasn't replied to negative reviews what the profile said before
Trustpilot publishes the direction of the decay, not the curve. These bars are shape only.
Answer every Trustpilot review. Read the ones that need you.
Set up in under five minutes. No demo required.
Will this flood my Zendesk queue?
Only with what you asked for. The Zendesk flow has its own Send filter, and most teams set it to three stars or less. Everything above that line is answered by a reply rule and published to Trustpilot without a ticket ever opening. Either way every review stays visible in Reviewflowz.
Does a reply really post without anyone reading it first?
Only where you wrote a rule that says so. The catch-all rule every account starts with queues the review for a person, so an untouched account posts nothing. There is no approval step in between: once a rule is on, its replies post and then land in your Unread view, tagged with the agent and the rule that sent them.
Can my agents reply from Zendesk?
Yes. A public reply on the ticket posts to Trustpilot as your company reply, with the signature stripped. Internal notes never post. Trustpilot allows one reply per review and emails the reviewer when it lands, so read it before you submit.
What do I need on the Trustpilot side?
A Trustpilot business account with API access. You copy the API key and secret from your Trustpilot account settings into Reviewflowz once, and every Trustpilot profile on the account links itself. Reviews, TrustScore, the customer email and order reference, and replies all go through that connection.
What happens when a reviewer edits their review after we replied?
The ticket gets a private note headed “Updated review” with the new text and rating, the tag reviewflowz_updated, and it reopens if it was solved. Your reply stays visible on Trustpilot under the edited review.
How is this different from Trustpilot’s own Zendesk app?
Trustpilot’s app opens a ticket for every review and leaves the sorting to Zendesk. Reviewflowz answers most of them before Zendesk ever sees them, in the voice already on your profile, and tickets only what you chose not to automate. Your Google, App Store and Google Play reviews arrive in the same queue the same way, and a reply from the ticket posts back to whichever platform it came from.
Do I need a demo to get started?
No. You connect your Trustpilot profile and sign in to Zendesk yourself, in under five minutes. 14 day free trial, no credit card.





