Review websites are essential for your business to drive conversions and present your solution to potential clients. Reviews play a crucial role in buyer perception, social proof, and ultimately the final decision to purchase.
Review platforms are a significant factor in getting more eyes on your product. That’s why it’s important to effectively manage and collect reviews for your business on all relevant platforms.
Choosing the Best Review Platform
Ideally, you want to be listed on all review platforms, but it makes sense to target your efforts on the best websites for your business. Different platforms cater to different audiences, so choosing the right site is crucial.
The right platform will differ for each business based on the target audience and use case, but the following factors are important for everyone to consider.
Volume of Traffic
The review website should have a respectable amount of traffic. Some may think directing customers to a more niche or obscure review site will help them rank, but we don’t recommend this.
It won’t generate many leads if your business is rated highly on a low-traffic review site—instead, direct reviews to websites where potential customers will actually see you.
Select a Platform That Caters to Your Business
Different review platforms focus on different niches, so you must choose the one most relevant to your business. Do some research on where your competitors are listed and where they extract the most value.
- Brick and mortar stores: Facebook and Google My Business are the most important.
- B2B & SaaS companies: Capterra, G2, and TrustRadius have the most value.
- Restaurants: Yelp and TripAdvisor are the best.
Focusing on the right platform will positively impact your reviews, generate new leads, and improve the reputation of your business.
Review Verification Mechanism and Quality of Reviews
Any solid software review website will have a good moderation mechanism that filters out fraudulent reviews. It’s important to ensure the reviews you’re getting are from actual, verified users. Otherwise, you risk losing consumer trust and social reputation.
Sites like Capterra, G2, and TrustRadius have very high review standards. TrustRadius averages more than 400 words per review. These long-form reviews provide great insight into what a product does well and can improve. Longer reviews are a constructive way to improve your product and increase conversion.
Avoid review platforms that concentrate on getting as many reviews as possible. Instead, focus on quality over quantity and build a catalog of legitimate reviews.
Open vs. Closed Review Platforms
There are two basic types of review platforms: open and closed. Both have pros and cons that are important to consider when deciding which platforms are most relevant to you.
Closed Review Platforms
On closed review platforms, only verified customers can post reviews.
Some advantages of closed review platforms are:
- Authenticity: When you get reviews on a closed platform, you know that the person is a legitimate customer and not a bot or competitor leaving a negative review.
- Low volume of fake reviews: The amount of fake reviews is generally very low on a closed platform. Users leaving a review for your business have been verified and have actually purchased your product. Review vetting reassures both you and your potential customers.
Open Review Platforms
On open review platforms, anyone can post a review without being verified.
Some advantages of open review platforms are:
- High volume of reviews: Since reviews are not verified on an open platform, the pool of potential reviewers is much larger. Also, reviews post very quickly.
- Customers can easily post: It’s much easier and faster for customers to leave reviews on an open platform. Many people are unwilling to put in the time and effort to meet the high standards of closed platforms. Asking customers for a review on an open platform makes it much more manageable.
Our Top 15 Review Platforms for Software
#1 Capterra: Best for B2B Software Companies Looking for Leads
- Monthly Traffic Estimate (Source): 2.9M
Capterra is the must-have platform for B2B software. It’s free to appear on the platform, and any user can leave a review.
Capterra has a free plan, but in reality, the platform is pay-to-play. Capterra has a bidding system similar to Google Ads. The more you pay, the higher you rank, and the more leads and clicks you get. Ranking organically takes a lot of time and positive reviews.
Capterra is part of the Gartner network, including Software Advice and GetApp. All three of these platforms have similar content but differ in terms of UI/UX. Your customer reviews may appear on GetApp or Software Advice, though Capterra is the largest of the three.
Get your Capterra reviews to Slack with Reviewflowz.
#2 G2: Best for Enterprise B2B Companies
- Monthly Traffic Estimate (Source): 5.3M
G2 is very similar to Capterra but with a better user experience.
The key to success on G2 is to get reviews regularly. The recency of reviews primarily affects your ranking, so it’s crucial to feed positive reviews on a flow basis instead of all at once.
You can’t run ad campaigns on G2. Instead, its expensive subscription model lets your profile button link to a form hosted on G2 instead of your site. The price is steep for what it offers.
Get your G2 reviews to Slack with Reviewflowz.
#3 TrustRadius: Best for Finding Tools You Need
- Monthly Traffic Estimate (Source): 1.0M
TrustRadius is similar to Capterra and G2 but with much lower traffic. It does not have subscriptions or paid ads, so reviews are organic.
TrustRadius verifies each user through their LinkedIn account, which lets people see what software and services their connections are reviewing. The platform vets for quality and legitimacy.
There are also buying guides for categories like A/B testing tools and data integration. Being featured is a huge plus for you and potential customers because it can help your product get more exposure and organic traffic.
Get your Trustradius reviews to Slack with Reviewflowz.
#4 Glassdoor: Best for Employer Branding
- Monthly Traffic Estimate (Source): 51.0M
Glassdoor focuses on company reviews from employees, contractors, and other stakeholders. Reviews are more qualitative than quantitative. They often highlight employee opinions on a company’s internal culture, the job interview process, etc.
Glassdoor is useful for employer branding because it features highly-rated companies to site visitors. Also, employers can use reviews to gather feedback from current and former employees on what can be improved.
#5 Google My Business: Best for Local Brick & Mortar Businesses
Google My Business is a valuable way for local brick & mortar businesses to generate leads and reviews. Google My Business accounts often appear on the knowledge panel on the right side of your Google search results. Things like business hours, location, and reviews are displayed.
If your business appears on the knowledge panel, you’re the dominant result for the keywords searched. Appearing on the knowledge panel is valuable even if you’re not local to potential customers. It builds your brand and contributes to your SERP ranking.
Google My Business reviews also integrate with Google Maps. As a result, reviews help your business rank higher and appear when people search Maps for restaurants, coffee shops, or whatever type of business you own.
Use our Google review bot to get notified for every google review you get.
#6 Trustpilot: Best for Companies Running Google Ads
- Monthly Traffic Estimate (Source): 48.8M
Trustpilot is one of the top review aggregators on the market. It’s straightforward for customers to leave reviews on Trustpilot, increasing the pool of potential reviewers compared to Capterra or G2.
Trustpilot’s free plan gives you a profile page to collect reviews. The paid plans offer plenty of campaign automations to generate a steady flow of new reviews proactively.
Trustpilot is Google AdWords certified, meaning Google will source feedback from reviews left on the Trustpilot platform. This is incredibly valuable because it will contribute to the minimum amount of reviews required to get Google snippets to work. Learn more in our review management 101 guide.
Use our free Trustpilot review bot to get notified every time you receive a new review.
#7 AppSumo: Best for Small and Bootstrapped SaaS Companies
- Monthly Traffic Estimate (Source): 4.1M
AppSumo is a huge B2B marketplace for SaaS products, courses, templates, and more.
Product profiles are designed to build social proof and foster community. Q&A and review sections allow product owners and users to respond to feedback, ask questions, and discuss use cases. In addition, AppSumo has incentives and rewards for generating a flow of positive reviews, such as newsletter and app collection features.
AppSumo has two possible ways to list your product. You can submit your product to AppSumo’s self-service marketplace or apply for AppSumo Select.
The process for self-publishing is pretty streamlined, and listings remain indefinitely with no listing fee.
AppSumo Select targets more mature products and businesses. Select products will get the white-glove treatment with access to affiliate networks, beta-testing, and launch campaigns– all managed by AppSumo.
#8 Product Hunt: Best for Indie Developers & Makers
- Monthly Traffic Estimate (Source): 4.1M
Product Hunt is a platform with lots of discoverability potential. It generates daily lists of tools, programs, and apps that reach a large audience of product-loving enthusiasts.
Users can upvote, follow, and leave comments on a product in addition to leaving traditional reviews. These rating elements are visible to site visitors, but an account is required to review and engage with a product page.
Like AppSumo, Product Hunt has a community aspect where users can connect, discuss, and receive reviews and feedback. Overall, it’s a dynamic platform that can generate leads for up-and-coming businesses if leveraged successfully.
#9 Clutch.co: Best for B2B Agencies
- Monthly Traffic Estimate (Source): 1.6M
Clutch.co is a B2B marketplace for vendor services. Agencies benefit significantly from this platform because of the personalized, comprehensive business profiles and long-form customer reviews.
Review generation is a big focus of Clutch’s service for agencies since success on the platform relies heavily on verified customer reviews. Staff will even conduct phone interviews with your customers and write the review for your profile.
Clutch offers a free Basic Profile plan that gets you an unlimited review collection and listings on Clutch directories.
#10 Salesforce: Best for Salesforce Apps
- Monthly Traffic Estimate (Source): 89.9M
The Salesforce AppExchange is a B2B marketplace targeted at apps that extend and integrate with Salesforce. It’s easy to navigate and is a great way to get organic exposure for your software.
The AppExchange isn’t pay-to-play, so ranking is based primarily on the amount and quality of reviews. There are categories, curated collections, personalized recommendations, and an App Guide that features highly-rated products.
#11 Zapier: Best for Software with Zapier Integrations
- Monthly Traffic Estimate (Source): 6.1M
Zapier’s app marketplace isn’t as large as other platforms like WordPress and HubSpot. Users can only access some apps with a Premium plan.
It ranks apps based on popularity. This ranking system means heavyweight app integrations like Twitter, Facebook, and Notion rank the highest.
Reviews are only visible to other Zapier users, making the pool for review generation limited. If you’re looking to build social proof within Zapier’s platform, this is a helpful platform to focus on. If you’re looking to increase lead generation, focus elsewhere.
#12 WordPress: Best for WordPress Plugins
- Monthly Traffic Estimate (Source): 263.1M
With over 50,000 WordPress plugins customers can choose from, having a solid collection of reviews will help your product stand out. Only users who have downloaded a plugin can leave a review. Sometimes plugin creators can even embed review CTAs within the WP user dashboard.
The WordPress plugin marketplace is easy to use, has a clean interface, and values all reviews equally regardless of language. The algorithm considers top-rated plugins and the number of active installs when ranking.
Get your WordPress plugin reviews to Slack with Reviewflowz.
#13 Shopify: Best for Shopify Apps
- Monthly Traffic Estimate (Source): 58.5M
The Shopify App Store is a powerful lead generation tool. It’s a B2B platform that can boost visibility and build brand trust.
Shopify features apps in several categories like marketing, store design, and “hand-selected” by Shopify staff. It also has a unique feature that curates apps used by featured businesses on their platform.
To leave a review, customers need to have a Shopify store. This makes eligible reviewers a bit harder to come by than on other platforms, but it’s still overall pretty accessible.
Like WordPress, Shopify values reviews in all languages and generally ranks apps based on average rating and number of reviews.
Integrate your Shopify reviews to Slack with Reviewflowz.
#14 HubSpot: Best for HubSpot Apps
- Monthly Traffic Estimate (Source): 40.2M
HubSpot is an inbound marketing powerhouse. The app marketplace is a considerable B2B platform that continues to grow.
HubSpot’s marketplace values quality apps and encourages review generation and high-quality leads through the App Partner Program. Listed apps are available to HubSpot’s free users and their paid subscribers, making it a valuable source of potential reviews to tap into.
You can even get your product certified if you have a proven track record of acting quickly to customer feedback. HubSpot-certified apps get more exposure through marketing campaigns, collection features, and blog posts.
#15 Pipedrive: Best for Pipedrive Apps
- Monthly Traffic Estimate (Source): 9.4M
The Pipedrive Marketplace has free and paid apps that integrate with Pipedrive’s sales software. Users are verified and have to be Salesforce customers, ensuring high-quality reviews.
There are collections, categories, and home page features of new and trending apps, and it appears that ranking is determined by the number of installs and top-rated reviews. It’s not the most active software review site on this list, but it’s a valuable platform to take advantage of if you offer integrations with Pipedrive.
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