Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
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NPS vs. CSAT vs. CES: 4 Costly Mistakes to Avoid (and What to Do Instead)
You want to increase your profit by getting more referrals and retaining more customers. But you’re unsure how your customers truly feel about your product and how to act on their feedback to drive customer loyalty and satisfaction. It’s impractical to have individual conversations with customers to understand their thoughts and experiences. Instead, you need […]
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10 Best Customer Advocacy Software Providers in 2024
Advocacy marketing encourages your most engaged customers to promote your product through referrals, testimonials, survey participation, user-generated content, and community management. A well-executed advocacy marketing program will increase brand awareness, decrease customer acquisition costs, provide invaluable feedback to improve your product and boost customer lifetime value. For example, Mulesoft, the world’s leading API (Application Programming […]
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How To Ask For Testimonials: Learnings From 6 Companies Getting Results
While the standard advice is to ask frequently, it may not be as simple as it seems. Yes, persistence is important. But there’s a risk of annoying your users with excessive and repetitive follow-ups. Most importantly, asking 10 times your least engaged users won’t help. A more effective approach is to learn from successful examples. […]
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How To Respond To Positive Reviews? 5 Best-in-Class Examples
TL;DR Responding to positive customer reviews, as shown by companies like Jersey Watch, creates a strong impression of customer care and enhances company reputation. Most companies overlook this, focusing more on negative reviews for damage control, but acknowledging satisfied customers is equally important. Best practices for responding to positive feedback include quick replies, showing appreciation […]
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10 Brilliant Testimonial Advertising Examples and Why They Work
Amidst the noise of brand promises and product claims, the most powerful voice is that of satisfied customers. This is what testimonial advertising is about – using the opinions of happy (or sometimes unhappy) customers to promote your business. Yet, testimonial advertising isn’t only a marketing tactic. It turns faceless corporations into relatable entities and […]
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Review management in B2B: Why you should care
Customer reviews and testimonial are taking an increasingly important part of the buyer journey. While most online reviews are biased (at best), especially in the B2B space, the voice of the customer is undeniably key to unlocking growth. Changes in consumer behavior in a post-pandemic world made customer reviews a must-have in B2B Interestingly, there […]
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Top 9 Slack Bots for a kickass workspace
While there are tons of incredibly helpful Slack Apps, this post is focused on Slack bots. Typically, a bot’s main job is to pull information from the outside world, and bring it into your workspace. Slack bots bring CRM entries, new blog posts, incidents on production, new reviews or social media mentions, reminders and all […]
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Put your review generation on auto pilot with Zendesk CSAT & Automations
It’s the oldest play in the review generation book: follow-up to a positive CSAT score with a review request. Each time you close a ticket, your customers will be asked whether they were satisfied with their support interaction. And each time they say they were, they’ll be asked to make their opinion public on platforms […]
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