7 Examples Of Sales Enablement Content
While they might be similar, and there may be crossovers between the two worlds of collateral, sales enablement content is not marketing content. Sales content or assets are specifically designed to help your sellers convert their prospects into customers and sign up for your product. In this article, we share seven SaaS examples every sales […]
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11 Customer Advocacy Podcasts To Learn From
This article shares a curated list of 11 customer marketing podcasts that promise to teach and guide your customer advocacy efforts. With each podcast, we tell you a little about the host, the show, and how often you can expect to see a new episode published. To give you an idea of who and what […]
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The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
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How to make the most of Gartner’s 4 review platforms?
Gartner has accumulated a few brands in the B2B review space, which can easily get quite confusing. This post aims at clarifying a few things for newbies & experts alike so you can make the most of your review strategy on 5 of the biggest software review sites in the B2B space. Gartner is the […]
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19 Customer Marketing Conferences to Attend in 2024
This post shares 19 customer marketing conferences worth attending in 2024. Some events are 100% dedicated to customer marketing. Others focus on different aspects of customer-led growth. Regardless, as a customer marketer, these conferences offer many inspiring speakers to learn from, opportunities for networking, and experiences that will change the course of your career. The […]
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9 Ways To Leverage SaaS Review Sites For Explosive Growth
The best way to leverage customer review sites is to pick two to three platforms. Set a collection rate goal and be consistent with your review campaigns. Then, cross-promote your glowing reviews for credibility. The sales engagement platform Groove has done just that. It ranks number one in Enterprise Customer Satisfaction on G2 for 17 […]
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Top 15 Customer Marketing Influencers to Follow for Tips that Work
Since we started reviewflowz, we picked up on a few communities and influencers who consistently put out excellent content to help us bring best practices to our customers. This is our (opinionated) list of the top customer marketers to follow if you want to get the good stuff from the source. Most of them are […]
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Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
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NPS vs. CSAT vs. CES: 4 Costly Mistakes to Avoid (and What to Do Instead)
You want to increase your profit by getting more referrals and retaining more customers. But you’re unsure how your customers truly feel about your product and how to act on their feedback to drive customer loyalty and satisfaction. It’s impractical to have individual conversations with customers to understand their thoughts and experiences. Instead, you need […]
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