Community

While there are tons of incredibly helpful Slack Apps, this post is focused on Slack bots. Typically, a bot’s main job is to pull information from the outside world, and bring it into your workspace. Slack bots bring CRM entries, new blog posts, incidents on production, new reviews or social media mentions, reminders and all […]

Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community.  Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]

As a marketer two things keep you up at night. How to turn your leads into paying customers and how to make sure your paying ones stay. If you want to take care of both, turn up the dial on customer advocacy.  The idea is simple: you put your efforts into keeping your customers super […]

Since we started reviewflowz, we picked up on a few communities and influencers who consistently put out excellent content to help us bring best practices to our customers. This is our (opinionated) list of the top customer marketers to follow if you want to get the good stuff from the source. Most of them are […]

Advocacy marketing encourages your most engaged customers to promote your product through referrals, testimonials, survey participation, user-generated content, and community management.  A well-executed advocacy marketing program will increase brand awareness, decrease customer acquisition costs, provide invaluable feedback to improve your product and boost customer lifetime value. For example, Mulesoft, the world’s leading API (Application Programming […]