The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
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6 Real-Life Customer Advocacy Examples (B2B)
As a marketer two things keep you up at night. How to turn your leads into paying customers and how to make sure your paying ones stay. If you want to take care of both, turn up the dial on customer advocacy. The idea is simple: you put your efforts into keeping your customers super […]
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19 Customer Marketing Conferences to Attend in 2024
This post shares 19 customer marketing conferences worth attending in 2024. Some events are 100% dedicated to customer marketing. Others focus on different aspects of customer-led growth. Regardless, as a customer marketer, these conferences offer many inspiring speakers to learn from, opportunities for networking, and experiences that will change the course of your career. The […]
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10 Best Customer Advocacy Software Providers in 2024
Advocacy marketing encourages your most engaged customers to promote your product through referrals, testimonials, survey participation, user-generated content, and community management. A well-executed advocacy marketing program will increase brand awareness, decrease customer acquisition costs, provide invaluable feedback to improve your product and boost customer lifetime value. For example, Mulesoft, the world’s leading API (Application Programming […]
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Top 9 Slack Bots for a kickass workspace
While there are tons of incredibly helpful Slack Apps, this post is focused on Slack bots. Typically, a bot’s main job is to pull information from the outside world, and bring it into your workspace. Slack bots bring CRM entries, new blog posts, incidents on production, new reviews or social media mentions, reminders and all […]
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