Capterra VS G2: Which one should you focus on?
The Capterra VS G2 debate is not an easy one to settle. This post aims at pointing out the main differences between the two platforms. #1 Capterra, Getapp, and SoftwareAdvice all share the same reviews Yes, you read that right. If you get a review on Capterra, you’re effectively getting a review on 3 review […]
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How To Rank #1 On G2?
If you want to rank on G2, you need to understand the game and what you are up against. I’m talking about the context and circumstances in which the platform operates. It’s not just about the number of positive reviews you can muster online. There’s much more to it than that. This article explains how […]
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B2B Reputation Marketing – What it is, what it isn’t, and why you need it
Reputation can be broken down into three key components Discoverability – Is your brand easily identified as a solution to the problem you’re solving? Is it discoverable by the right people, and by a large number of these people? Credibility – Once your brand is found, to what extent is it perceived as a credible and trustworthy […]
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Best Review Monitoring Tools (and why you need one)
What is review monitoring? You can’t optimize what you can’t measure. And 97% of consumers look at reviews and ratings before making a purchase decision. So it’s probably a good idea for businesses to look at their reviews and ratings seriously. Online Review monitoring is the process of automatically aggregating every customer review or testimonial […]
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Top 10 B2B Examples of Social Proof & Why They Work
The best social proof can instantly turn undecided, ‘still searching’ buyers into new customers. It advocates for you and your product when prospects have to make a SaaS purchase and simplifies the decision-making process. It does this in two ways: By validating the benefit, value, and use case of your product By inspiring trust and […]
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Review monitoring: What it is, What it isn’t, and Why you need it
Review monitoring: Definition At its core, review monitoring consists of tracking new reviews, review updates, and review replies, and deduplicating all of those for you to be able to make sense of it all. This implies aggregating reviews from multiple products, platforms, and / or locations. In the B2B SaaS space, the diversity of review […]
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The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
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6 Real-Life Customer Advocacy Examples (B2B)
As a marketer two things keep you up at night. How to turn your leads into paying customers and how to make sure your paying ones stay. If you want to take care of both, turn up the dial on customer advocacy. The idea is simple: you put your efforts into keeping your customers super […]
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How to make the most of Gartner’s 4 review platforms?
Gartner has accumulated a few brands in the B2B review space, which can easily get quite confusing. This post aims at clarifying a few things for newbies & experts alike so you can make the most of your review strategy on 5 of the biggest software review sites in the B2B space. Gartner is the […]
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