The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
Read more
6 Real-Life Customer Advocacy Examples (B2B)
As a marketer two things keep you up at night. How to turn your leads into paying customers and how to make sure your paying ones stay. If you want to take care of both, turn up the dial on customer advocacy. The idea is simple: you put your efforts into keeping your customers super […]
Read more
How to make the most of Gartner’s 4 review platforms?
Gartner has accumulated a few brands in the B2B review space, which can easily get quite confusing. This post aims at clarifying a few things for newbies & experts alike so you can make the most of your review strategy on 5 of the biggest software review sites in the B2B space. Gartner is the […]
Read more
Best Review Monitoring Tools (and why you need one)
What is review monitoring? You can’t optimize what you can’t measure. And 97% of consumers look at reviews and ratings before making a purchase decision. So it’s probably a good idea for businesses to look at their reviews and ratings seriously. Online Review monitoring is the process of automatically aggregating every customer review or testimonial […]
Read more
Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
Read more
10 Best Customer Advocacy Software Providers in 2024
Advocacy marketing encourages your most engaged customers to promote your product through referrals, testimonials, survey participation, user-generated content, and community management. A well-executed advocacy marketing program will increase brand awareness, decrease customer acquisition costs, provide invaluable feedback to improve your product and boost customer lifetime value. For example, Mulesoft, the world’s leading API (Application Programming […]
Read more
Top 10 Testimonial Collection Software for SaaS in 2024
Very few marketing strategies are as powerful as testimonials. People want evidence that your product or service delivers on its promises. This is particularly important in B2B. According to a G2 survey, 92.4% of B2B customers are more likely to purchase a product after reading a trusted review. While testimonials are essential, manually collecting them […]
Read more
How To Ask For Testimonials: Learnings From 6 Companies Getting Results
While the standard advice is to ask frequently, it may not be as simple as it seems. Yes, persistence is important. But there’s a risk of annoying your users with excessive and repetitive follow-ups. Most importantly, asking 10 times your least engaged users won’t help. A more effective approach is to learn from successful examples. […]
Read more
How To Respond To Positive Reviews? 5 Best-in-Class Examples
TL;DR Responding to positive customer reviews, as shown by companies like Jersey Watch, creates a strong impression of customer care and enhances company reputation. Most companies overlook this, focusing more on negative reviews for damage control, but acknowledging satisfied customers is equally important. Best practices for responding to positive feedback include quick replies, showing appreciation […]
Read more