Sales Enablement

To win customers on Google, you have to outdo the competition. In price, functionality, customer service, and most importantly, in those bottom of the funnel, high-converting keywords. But you need to play a fair game. Because the idea here is to be clever – not crude. Before you scroll down and see some of the […]

Social media monitoring involves collecting and acting on online mentions (tagged and untagged) related to your brand or product across social media platforms. Collecting them involves crawling tweets (X), posts (Instagram, Facebook, LinkedIn), forums (Reddit, Quora), or community discussions (Indie Hackers, SaaStr), as well as podcasts and any other online news websites or portals. Actioning […]

B2B SaaS buyers trust peers more than vendors, which is why your sales team is overflowing with customer reference requests. However, your list of quality and relevant contacts is small. So, you keep returning to the same group of references you know and trust. This can be a problem. Asking your best customers to keep […]

If you want to rank on G2, you need to understand the game and what you are up against. I’m talking about the context and circumstances in which the platform operates. It’s not just about the number of positive reviews you can muster online. There’s much more to it than that.  This article explains how […]

Reputation can be broken down into three key components Discoverability – Is your brand easily identified as a solution to the problem you’re solving? Is it discoverable by the right people, and by a large number of these people? Credibility – Once your brand is found, to what extent is it perceived as a credible and trustworthy […]

The best social proof can instantly turn undecided, ‘still searching’ buyers into new customers. It advocates for you and your product when prospects have to make a SaaS purchase and simplifies the decision-making process. It does this in two ways: By validating the benefit, value, and use case of your product By inspiring trust and […]

Voice Of the Customer (VOC) tools are applications that gather and analyze solicited and unsolicited customer feedback through social and media mentions, product and service reviews, customer support interactions, and feedback surveys.  While it would be awesome if every business had the budget and scope to implement a full-scale Customer Experience (CX) platform, CX platforms […]

While they might be similar, and there may be crossovers between the two worlds of collateral, sales enablement content is not marketing content.  Sales content or assets are specifically designed to help your sellers convert their prospects into customers and sign up for your product.  In this article, we share seven SaaS examples every sales […]

Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community.  Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]