Capterra VS G2: Which one should you focus on?
The Capterra VS G2 debate is not an easy one to settle. This post aims at pointing out the main differences between the two platforms. #1 Capterra, Getapp, and SoftwareAdvice all share the same reviews Yes, you read that right. If you get a review on Capterra, you’re effectively getting a review on 3 review […]
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How To Rank #1 On G2?
If you want to rank on G2, you need to understand the game and what you are up against. I’m talking about the context and circumstances in which the platform operates. It’s not just about the number of positive reviews you can muster online. There’s much more to it than that. This article explains how […]
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B2B Reputation Marketing – What it is, what it isn’t, and why you need it
Reputation can be broken down into three key components Discoverability – Is your brand easily identified as a solution to the problem you’re solving? Is it discoverable by the right people, and by a large number of these people? Credibility – Once your brand is found, to what extent is it perceived as a credible and trustworthy […]
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Top 10 Voice Of The Customer Tools And Why You Need One (Or More)
Voice Of the Customer (VOC) tools are applications that gather and analyze solicited and unsolicited customer feedback through social and media mentions, product and service reviews, customer support interactions, and feedback surveys. While it would be awesome if every business had the budget and scope to implement a full-scale Customer Experience (CX) platform, CX platforms […]
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7 Examples Of Sales Enablement Content
While they might be similar, and there may be crossovers between the two worlds of collateral, sales enablement content is not marketing content. Sales content or assets are specifically designed to help your sellers convert their prospects into customers and sign up for your product. In this article, we share seven SaaS examples every sales […]
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The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
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9 Ways To Leverage SaaS Review Sites For Explosive Growth
The best way to leverage customer review sites is to pick two to three platforms. Set a collection rate goal and be consistent with your review campaigns. Then, cross-promote your glowing reviews for credibility. The sales engagement platform Groove has done just that. It ranks number one in Enterprise Customer Satisfaction on G2 for 17 […]
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Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
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Top 10 Testimonial Collection Software for SaaS in 2024
Very few marketing strategies are as powerful as testimonials. People want evidence that your product or service delivers on its promises. This is particularly important in B2B. According to a G2 survey, 92.4% of B2B customers are more likely to purchase a product after reading a trusted review. While testimonials are essential, manually collecting them […]
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