Top 10 Voice Of The Customer Tools And Why You Need One (Or More)
Voice Of the Customer (VOC) tools are applications that gather and analyze solicited and unsolicited customer feedback through social and media mentions, product and service reviews, customer support interactions, and feedback surveys. While it would be awesome if every business had the budget and scope to implement a full-scale Customer Experience (CX) platform, CX platforms […]
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7 Examples Of Sales Enablement Content
While they might be similar, and there may be crossovers between the two worlds of collateral, sales enablement content is not marketing content. Sales content or assets are specifically designed to help your sellers convert their prospects into customers and sign up for your product. In this article, we share seven SaaS examples every sales […]
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The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
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Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
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Top 10 Testimonial Collection Software for SaaS in 2024
Very few marketing strategies are as powerful as testimonials. People want evidence that your product or service delivers on its promises. This is particularly important in B2B. According to a G2 survey, 92.4% of B2B customers are more likely to purchase a product after reading a trusted review. While testimonials are essential, manually collecting them […]
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