10 Best Customer Advocacy Software Providers in 2024
Advocacy marketing encourages your most engaged customers to promote your product through referrals, testimonials, survey participation, user-generated content, and community management. A well-executed advocacy marketing program will increase brand awareness, decrease customer acquisition costs, provide invaluable feedback to improve your product and boost customer lifetime value. For example, Mulesoft, the world’s leading API (Application Programming […]
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Top 10 Testimonial Collection Software for SaaS in 2024
Very few marketing strategies are as powerful as testimonials. People want evidence that your product or service delivers on its promises. This is particularly important in B2B. According to a G2 survey, 92.4% of B2B customers are more likely to purchase a product after reading a trusted review. While testimonials are essential, manually collecting them […]
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How To Ask For Testimonials: Learnings From 6 Companies Getting Results
While the standard advice is to ask frequently, it may not be as simple as it seems. Yes, persistence is important. But there’s a risk of annoying your users with excessive and repetitive follow-ups. Most importantly, asking 10 times your least engaged users won’t help. A more effective approach is to learn from successful examples. […]
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10 Brilliant Testimonial Advertising Examples and Why They Work
Amidst the noise of brand promises and product claims, the most powerful voice is that of satisfied customers. This is what testimonial advertising is about – using the opinions of happy (or sometimes unhappy) customers to promote your business. Yet, testimonial advertising isn’t only a marketing tactic. It turns faceless corporations into relatable entities and […]
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Review management in B2B: Why you should care
Customer reviews and testimonial are taking an increasingly important part of the buyer journey. While most online reviews are biased (at best), especially in the B2B space, the voice of the customer is undeniably key to unlocking growth. Changes in consumer behavior in a post-pandemic world made customer reviews a must-have in B2B Interestingly, there […]
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Put your review generation on auto pilot with Zendesk CSAT & Automations
It’s the oldest play in the review generation book: follow-up to a positive CSAT score with a review request. Each time you close a ticket, your customers will be asked whether they were satisfied with their support interaction. And each time they say they were, they’ll be asked to make their opinion public on platforms […]
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Top 10 Review Management Mistakes You Have to Avoid at all Costs
With a simple search, you will find a ton of information about online reputation and review management. Most of this information is from people who are advertising their own services and hardly know what they’re doing. Many review management “experts” suggest lots of tips and tricks that are, at best, a waste of time and, […]
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Top 50 Online Review Statistics: Why You Should Care
As our review management 101 guide outlines, managing reviews is about owning the narrative. Businesses should leverage positive reviews as social proof and use negative reviews as feedback to improve. Overall, reviews are valuable for building your brand, driving revenue, and instilling consumer confidence. Here are the stats you need to know about online reviews. […]
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Top 10 Review Management Software and Why You Need It
Review management is such a broad topic. Most of the review management software on the market is very differentiated, targeting different customer segments with different feature sets and product visions. In this post, we go through our top 10 selection of review management software. Review Management Software vs. Reputation Management Software If you Google the […]
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