How To Rank #1 On G2?
If you want to rank on G2, you need to understand the game and what you are up against. I’m talking about the context and circumstances in which the platform operates. It’s not just about the number of positive reviews you can muster online. There’s much more to it than that. This article explains how […]
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B2B Reputation Marketing – What it is, what it isn’t, and why you need it
Reputation can be broken down into three key components Discoverability – Is your brand easily identified as a solution to the problem you’re solving? Is it discoverable by the right people, and by a large number of these people? Credibility – Once your brand is found, to what extent is it perceived as a credible and trustworthy […]
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Review vs Testimonial: Similarities, Differences & Myths
Over the last few years, the line between reviews and testimonials has become a little blurred – particularly in the B2B SaaS space, where we see two things happening: Review platforms and vendors increasingly allow vendors to buy a say in how reviews are collected, what questions are asked, who they’re asked to, and how […]
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20 Must-See SaaS Testimonial Page Examples
Your prospects need social proof. For SaaS products in particular, testimonials, reviews, and ratings will be the first thing they look for when they go to scope out your brand and product. So, it pays to put serious effort into your customer page and testimonial examples. To present your product and service in the best […]
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Top 10 Voice Of The Customer Tools And Why You Need One (Or More)
Voice Of the Customer (VOC) tools are applications that gather and analyze solicited and unsolicited customer feedback through social and media mentions, product and service reviews, customer support interactions, and feedback surveys. While it would be awesome if every business had the budget and scope to implement a full-scale Customer Experience (CX) platform, CX platforms […]
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Review monitoring: What it is, What it isn’t, and Why you need it
Review monitoring: Definition At its core, review monitoring consists of tracking new reviews, review updates, and review replies, and deduplicating all of those for you to be able to make sense of it all. This implies aggregating reviews from multiple products, platforms, and / or locations. In the B2B SaaS space, the diversity of review […]
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Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
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NPS vs. CSAT vs. CES: 4 Costly Mistakes to Avoid (and What to Do Instead)
You want to increase your profit by getting more referrals and retaining more customers. But you’re unsure how your customers truly feel about your product and how to act on their feedback to drive customer loyalty and satisfaction. It’s impractical to have individual conversations with customers to understand their thoughts and experiences. Instead, you need […]
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Top 10 Testimonial Collection Software for SaaS in 2024
Very few marketing strategies are as powerful as testimonials. People want evidence that your product or service delivers on its promises. This is particularly important in B2B. According to a G2 survey, 92.4% of B2B customers are more likely to purchase a product after reading a trusted review. While testimonials are essential, manually collecting them […]
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