Testimonials

Social media monitoring involves collecting and acting on online mentions (tagged and untagged) related to your brand or product across social media platforms. Collecting them involves crawling tweets (X), posts (Instagram, Facebook, LinkedIn), forums (Reddit, Quora), or community discussions (Indie Hackers, SaaStr), as well as podcasts and any other online news websites or portals. Actioning […]

If you want to rank on G2, you need to understand the game and what you are up against. I’m talking about the context and circumstances in which the platform operates. It’s not just about the number of positive reviews you can muster online. There’s much more to it than that.  This article explains how […]

Reputation can be broken down into three key components Discoverability – Is your brand easily identified as a solution to the problem you’re solving? Is it discoverable by the right people, and by a large number of these people? Credibility – Once your brand is found, to what extent is it perceived as a credible and trustworthy […]

The best social proof can instantly turn undecided, ‘still searching’ buyers into new customers. It advocates for you and your product when prospects have to make a SaaS purchase and simplifies the decision-making process. It does this in two ways: By validating the benefit, value, and use case of your product By inspiring trust and […]

Your prospects need social proof. For SaaS products in particular, testimonials, reviews, and ratings will be the first thing they look for when they go to scope out your brand and product. So, it pays to put serious effort into your customer page and testimonial examples. To present your product and service in the best […]

Voice Of the Customer (VOC) tools are applications that gather and analyze solicited and unsolicited customer feedback through social and media mentions, product and service reviews, customer support interactions, and feedback surveys.  While it would be awesome if every business had the budget and scope to implement a full-scale Customer Experience (CX) platform, CX platforms […]

Review monitoring: Definition At its core, review monitoring consists of tracking new reviews, review updates, and review replies, and deduplicating all of those for you to be able to make sense of it all.  This implies aggregating reviews from multiple products, platforms, and / or locations. In the B2B SaaS space, the diversity of review […]

A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]

You want to increase your profit by getting more referrals and retaining more customers.  But you’re unsure how your customers truly feel about your product and how to act on their feedback to drive customer loyalty and satisfaction. It’s impractical to have individual conversations with customers to understand their thoughts and experiences. Instead, you need […]