Review monitoring: What it is, What it isn’t, and Why you need it
Review monitoring: Definition At its core, review monitoring consists of tracking new reviews, review updates, and review replies, and deduplicating all of those for you to be able to make sense of it all. This implies aggregating reviews from multiple products, platforms, and / or locations. In the B2B SaaS space, the diversity of review […]
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Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
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NPS vs. CSAT vs. CES: 4 Costly Mistakes to Avoid (and What to Do Instead)
You want to increase your profit by getting more referrals and retaining more customers. But you’re unsure how your customers truly feel about your product and how to act on their feedback to drive customer loyalty and satisfaction. It’s impractical to have individual conversations with customers to understand their thoughts and experiences. Instead, you need […]
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How To Ask For Testimonials: Learnings From 6 Companies Getting Results
While the standard advice is to ask frequently, it may not be as simple as it seems. Yes, persistence is important. But there’s a risk of annoying your users with excessive and repetitive follow-ups. Most importantly, asking 10 times your least engaged users won’t help. A more effective approach is to learn from successful examples. […]
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10 Brilliant Testimonial Advertising Examples and Why They Work
Amidst the noise of brand promises and product claims, the most powerful voice is that of satisfied customers. This is what testimonial advertising is about – using the opinions of happy (or sometimes unhappy) customers to promote your business. Yet, testimonial advertising isn’t only a marketing tactic. It turns faceless corporations into relatable entities and […]
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Top 6 Review Email Templates For Maximum Collection Rates
If you’re reading this, you probably know happy customers are hard enough to come by to try to maximize your review collection rates. CRM success really comes down to the right mix between segment, message, and call to action. And it works exactly the same way for review collection. We built seven review email templates […]
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