Testimonials

Very few marketing strategies are as powerful as testimonials. People want evidence that your product or service delivers on its promises. This is particularly important in B2B. According to a G2 survey, 92.4% of B2B customers are more likely to purchase a product after reading a trusted review. While testimonials are essential, manually collecting them […]

While the standard advice is to ask frequently, it may not be as simple as it seems. Yes, persistence is important. But there’s a risk of annoying your users with excessive and repetitive follow-ups. Most importantly, asking 10 times your least engaged users won’t help. A more effective approach is to learn from successful examples. […]

Amidst the noise of brand promises and product claims, the most powerful voice is that of satisfied customers. This is what testimonial advertising is about – using the opinions of happy (or sometimes unhappy) customers to promote your business. Yet, testimonial advertising isn’t only a marketing tactic. It turns faceless corporations into relatable entities and […]