Andrew Rasmussen – founder of Canny – reached out to ReviewFlowz in May 2024 with an ambitious goal: "We're launching a product this month called Canny Autopilot. It detects and aggregates feedback from several channels (support/sales conversations, public reviews, etc)."
Canny helps B2B companies collect and organize product feedback to build better roadmaps. Their new Autopilot feature uses AI to automatically detect and categorize feedback from multiple sources – including public reviews from app stores, software marketplaces, and review platforms.
But building and maintaining review scrapers for every platform would distract from their core product innovation.
Canny needed to demonstrate that Autopilot could handle real-world usage patterns before their customers would invest in the full platform.
"We primarily sell to B2B companies – a lot of our customers don't have that many public reviews". But when they did, they'd be distributed across many different platforms, making this a challenging thing to build in-house.
The team expected to quickly scale to 1,000+ review profiles, with many being one-time imports rather than ongoing syncs. They needed a solution that was cost-effective for both proof-of-concept testing and long-term production use.
ReviewFlowz's API infrastructure already supported the platforms Canny needed. The solution was straightforward: Canny could create review profiles via API, pull up to 500 reviews per profile on initialization, and then receive daily updates for new reviews.
The pricing model aligned with Canny's usage patterns. During the proof-of-concept phase, they started with 200 profiles. This allowed them to validate that "public reviews are important to our strategy" without a major commitment.
Canny leveraged ReviewFlowz's search endpoint to create a unified discovery experience for their users. Instead of requiring customers to navigate different platforms or remember specific URLs, Canny built a single search interface where users can find their company's review profiles across all supported platforms.
Users simply search for their company name, and ReviewFlowz returns matching profiles from app stores, review sites, and software marketplaces – all before any reviews are pulled.
This streamlined approach eliminated the friction of manual URL entry and made it simple for even non-technical users to connect their review sources to Autopilot.
"It's going well – our engineer is wrapping up the integration now and we're getting ready to put it in front of customers." – Andrew Rasmussen
Canny's integration progressed smoothly. We were hooked into Canny’s autopilot feature in under 2 weeks, and within four months, they were approaching their initial 200-profile limit, adding around 20 new profiles per week.
The rapid growth validated both Autopilot's market fit and ReviewFlowz's reliability.
By September 2024, Canny transitioned into a high volume production plan. The results exceeded expectations:
Canny helps software companies centralize product feedback to uncover insights and make informed product decisions.
ReviewFlowz provides unified API access to reviews from 30+ platforms, helping businesses automate their review management at scale. For more information about our API, check out our documentation, or ask for a call with the founder Axel.
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