The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
Read more
6 Real-Life Customer Advocacy Examples (B2B)
As a marketer two things keep you up at night. How to turn your leads into paying customers and how to make sure your paying ones stay. If you want to take care of both, turn up the dial on customer advocacy. The idea is simple: you put your efforts into keeping your customers super […]
Read more
How to make the most of Gartner’s 4 review platforms?
Gartner has accumulated a few brands in the B2B review space, which can easily get quite confusing. This post aims at clarifying a few things for newbies & experts alike so you can make the most of your review strategy on 5 of the biggest software review sites in the B2B space. Gartner is the […]
Read more
9 Ways To Leverage SaaS Review Sites For Explosive Growth
The best way to leverage customer review sites is to pick two to three platforms. Set a collection rate goal and be consistent with your review campaigns. Then, cross-promote your glowing reviews for credibility. The sales engagement platform Groove has done just that. It ranks number one in Enterprise Customer Satisfaction on G2 for 17 […]
Read more
Best Review Monitoring Tools (and why you need one)
What is review monitoring? You can’t optimize what you can’t measure. And 97% of consumers look at reviews and ratings before making a purchase decision. So it’s probably a good idea for businesses to look at their reviews and ratings seriously. Online Review monitoring is the process of automatically aggregating every customer review or testimonial […]
Read more
Top 15 Customer Marketing Influencers to Follow for Tips that Work
Since we started reviewflowz, we picked up on a few communities and influencers who consistently put out excellent content to help us bring best practices to our customers. This is our (opinionated) list of the top customer marketers to follow if you want to get the good stuff from the source. Most of them are […]
Read more
Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories
A customer reference program is a strategic approach to identifying and leveraging your most satisfied customers. They advocate for your business through testimonials, case studies, and direct conversations with prospects. An example is Gillian Heltai, the SVP of Client Services at Talkdesk, a leading contact center software company. She saw Tallkdesk’s average deal size increase […]
Read more
NPS vs. CSAT vs. CES: 4 Costly Mistakes to Avoid (and What to Do Instead)
You want to increase your profit by getting more referrals and retaining more customers. But you’re unsure how your customers truly feel about your product and how to act on their feedback to drive customer loyalty and satisfaction. It’s impractical to have individual conversations with customers to understand their thoughts and experiences. Instead, you need […]
Read more
10 Best Customer Advocacy Software Providers in 2024
Advocacy marketing encourages your most engaged customers to promote your product through referrals, testimonials, survey participation, user-generated content, and community management. A well-executed advocacy marketing program will increase brand awareness, decrease customer acquisition costs, provide invaluable feedback to improve your product and boost customer lifetime value. For example, Mulesoft, the world’s leading API (Application Programming […]
Read more